August Faller becomes Faller Packaging

Pharmaceutical packaging specialist August Faller has announced that it will operate under the name Faller Packaging with immediate effect and will adopt a new brand strategy.

August Faller has announced that it will operate under the name Faller Packaging

The company’s aim is to support its customers in the context of increasing customization and complexity in the healthcare industry. ‘Moving healthcare. Moving you’ is the new motto under which the rebranded company is going to target positioning itself as an expert and experienced partner for tailor-made packaging solutions from a single supplier.

‘The digitalization of the entire supply chain will be even more important to us than before,’ said Dr Daniel Keesman, managing director of Faller Packaging at the CPhI trade fair in Frankfurt, where Faller presented its new brand image to the public for the first time. ‘Ever smaller batch sizes and ever shorter times-to-market represent challenges to the entire industry, and we will be able to rise to them with fresh ideas and innovative processes.’

However, digitalization and networking also offer opportunities that Faller wants to seize in order to work even more closely with its customers in the future.

‘We specifically use the new technologies to harmonize our own processes ever more closely with those of the users. Together, we want to rethink the world of healthcare and manage it on a digital basis,’ concluded Keesman.