Avery Dennison hosts wine label workshops

Avery Dennison recently hosted wine label workshops for converters, designers and wineries in Mendoza, Argentina, and Santiago, Chile. James Quirk reports

Avery Dennison recently hosted a series of workshops in Mendoza, Argentina, and Santiago, Chile, dedicated to global trends and innovation in wine labeling.

The events held separate sessions for label converters and for wineries and designers. The workshop in Mendoza, Argentina’s leading wine producing region, welcomed 69 end users and graphic designers and 26 label printers; in Santiago, the capital of Chile, 24 vineyards and designers and 24 converters were in attendance.

The events in both countries were opened by presentations about global wine label trends from Monica Gross and Fabien Bourgies of Avery Dennison Europe.

Veronica Jardel, business development manager, wines, for Avery Dennison South America, outlined the company’s sustainability objectives, which include reducing waste sent to landfill and converting it into prime material used in the construction, paper and packaging industries. The company has already reduced the amount of its waste sent to landfill by 340 tons a month.

In Mendoza, Fernando Diaz, safety coordinator at Avery Dennison’s Argentine manufacturing facility in San Luis, spoke about the plant’s liner recycling program alongside Luis Pestchanker of Ecochem, a specialist in waste treatment and recuperation. The pilot project, which sees Avery Dennison recycle its customers’ matrix waste, was launched for wineries towards the end of 2010; it will be opened to converters in March of this year.

Sergio Lucero, quality manager at winery Bodega Norton, spoke about integrated label converting requirements. Alexander Mercon of HP Indigo then gave a presentation about the versatility of digital printing technology. Wine packaging studies conducted by graphic design consultancies Boldrini & Ficcardi and Zemma & Moreno were also presented.

In Santiago, Chile, Jorge Sandoval, development sub-manager at vineyard Viña San Pedro Tarapacá, spoke about the supply chain and the journey from material to wine label. A session on FSC certification was presided over by Juan Linares, regional quality manager, and Marisol Jorquera, technical sales support, both of Avery Dennison Chile.

Juan Enrique Gonzalez of Krones Surtalina and Alexander Mercon of HP provided technical presentations on label applicators and digital printing respectively.

One attendee said of the event: ‘As a designer, it is always good to receive news and demonstrations about new lines of materials for wine labeling.’

‘The wine segment is one of the most important to Avery Dennison around the world,’ said Joao Adao, general manager for Avery Dennison, Roll Materials in Spanish-speaking South America. ‘We are constantly seeking to share information between different regions to identify new trends and to bring innovative materials to the market.’

Pictured l-r: Gonzalo Alvardo, Promotora y Comercial San Vicente; Joao Adao, Avery Dennison; Pia Barriga, Promotora y Comercial San Vicente; and Alexander Mercon, HP Indigo

This article was published in L&L issue 1, 2011