Etiquetas Anro: Magic cards in Mexico

Etiquetas Anro, a label converter located in Mexico City, Mexico has developed what it calls ‘Tarjetas Magicas’ or ‘Magic Cards’. Watch as the Magic Cards, coated with a proprietary water-soluble coating, reveal an image once immersed and dissolved in the water. The cards can be used for kiddie fun or serious security with foiling and other covert applications combined. 

This type of label innovation can be used in conjunction with promotional tickets and with scratch-off coatings to enhance the consumer experience in the store and at home while the product is in use.