Avery Dennison expands CleanFlake portfolio

Clean Flake technology helps to ensure that a label’s adhesive stays with the label and not on the packaging so that all label material fully detaches during the recycling process. 

‘More than ever, CleanFlake helps brands keep the promise of PET,’ says Nedelcheva. ‘Companies that use PET packaging no longer have to choose between true recyclability and outstanding performance when it comes to their labels. We are closing the gap between CleanFlake materials and conventional, general-purpose label materials. For companies that care about recyclability, the question now is not why they would use CleanFlake, but why they wouldn’t.’