Etimex runs brand owner event in Mexico

Mexican label converter Etimex recently organized ‘Brandlabel’, a one-day brand owner conference at the Cintermex center in Monterrey. Featuring presentations from market research company Mintel, New York-based packaging design firm Wallace Church, Avery Dennison, HP Indigo and Etimex, the event on March 18 attracted 128 attendees, mostly from food, beverage and consumer products manufacturers from northern Mexico.

‘Brandlabel’s aim was to highlight the importance of packaging as a fundamental part of the commercial success of a product – in every aspect from its creation, material choice,

importance of colors, ergonomic use, and the graphic label itself,’ Etimex’s Jorge Martinez told L&L. ‘We sought to eliminate myths and fears about the costs of investing in packaging by showing successful case studies from Coca-Cola, Procter & Gamble, Frito Lay, Heineken and others.

‘Our message was that today the technology exists to produce high quality and impactful packaging that can compete with major brands even with small volumes.’