Bent Serritslev to lead Xeikon in Asia-Pacific region

Bent Serritslev, who assumed the role on October 1, has spent 33 years in the printing industry, of which 29 have been in Asian locations, including Hong Kong, Thailand, India, Malaysia and Singapore.

Xeikon said previous roles representing Gallus, Mark Andy and Heidelberg have enabled him to build up a substantial knowledge in the fields of both labels and packaging, and commercial print, and to build significant relationships with key players in the region.

Serritslev said: ‘I enjoy working with printers and converters, and want to understand what their challenges are and where the market opportunities lie. I’m dedicated to helping them offer the best service possible to support their current clients and further grow their customer base.

‘I’m very excited to join Xeikon in this role and to leverage its heritage of innovation in the world of digital printing to benefit both current and prospective customers in the region. In my new role, I will oversee significant investments by Xeikon in its regional presence, including expanding the team and enhancing the current business infrastructure.’

Xeikon chief executive officer Wim Maes said: ‘We see unprecedented growth in the Asia-Pacific printing industry. The global need for brand integrity and consistency is also in that region reflected in the requirement for enhanced print production capabilities. This means that both brand owners and printers will increasingly turn to digital production methods.

‘Xeikon’s digital solutions offer the flexibility, quality and creativity customers in this region are looking for to help them stay ahead of developing trends. We have already enjoyed great success with our partners in Asia Pacific and are looking to extend that success even more with Bent. His profound experience and knowledge of both the region and the industry makes him the ideal leader for our expert team