KBA-Asia Pacific expands sales team for flexo presses

Shia has worked in the print industry for around 20 years and has collected a wealth of experience in pre-press gravure printing while working for a renowned gravure cylinder manufacturer. In her new role, together with the local KBA-Asia Pacific service team, she will support KBA-Flexotecnica with developing its market share in this region. Shia has already sold a second flexo press into Malaysia within a short period of time.

Koenig & Bauer identified flexo printing as having a global growth rate of four to five per cent, even higher in some regions. Improved print quality, based on mature pre-press and press technology, play a key role. Moreover, flexo printing inks contain a less solvents than gravure.

 Shia said: ‘We have a cutting-edge and extensive portfolio especially for our customers active in the growing packaging market. Together with our partners in the industry and our product range, I am certain that I will be able to win over many customers with this technology.’

Andreas Friedrich, managing director at KBA-Asia Pacific, said: ‘With Carina’s many years of experience in flexible packaging, her enthusiasm for print finishing and her strong network in this region, I am certain that she will help us attain our ambitious goals in Asia.’