Avery Dennison RFID announces 'Qualified Converters'

Avery Dennison RFID, a global leader in the design and manufacture of high volume, high quality RFID tags, has announced that 17 RFID converters have met rigorous standards to become Avery Dennison ‘Qualified Converters.’ 

The converters named include: CCL Label; Kennedy Group; Lowry Computer Products; Mid South Graphics; Moore Wallace, an RR Donnelley Company; MPI Label Systems; Nashua; National Label; NCR Systemedia Division; Paxar Americas; R&V Group; RSI ID Technologies; Sato America; Topflight Corporation; Weber Marking Systems; WS Packaging; and Zebra Technologies Corporation.

To become a ‘Qualified Converter,’ the companies worked with technical staff from Avery Dennison for several months to conduct comprehensive evaluations of both Avery Dennison's RFID inlays and the converters' manufacturing and testing capabilities. The company said that alignment of these capabilities is critical to ensure a high-quality, high-yield RFID label for end users. Avery Dennison is undergoing similar efforts with converters in Europe.

‘We are pleased and proud to announce these converters as Avery Dennison “Qualified Converters”,’ said Mathew Mellis, vice president of RFID at Avery Dennison. ‘Each converter worked diligently with us to enhance the label product durability and performance. We consider these converters to be our business partners. Given the label converting proficiencies demonstrated by the 17 “Qualified Converters”, we will confidently recommend these names to end users that specify Avery Dennison RFID products.’

Looking to the future, Mr. Mellis added, ‘As a leader in the RFID marketplace, we are dedicated to working closely with converters to help proliferate high-quality, high-volume, low-cost RFID tags to meet the anticipated increase in demand by end users facing current and future mandates.’

In other efforts to help converters successfully adopt RFID programs, Avery Dennison RFID recently announced that it is the first company to offer a high volume Gen 2 inlay.  In September, Avery Dennison announced that it would offer Gen 1 and Gen 2 inlays for 7.9 cents each, the lowest price in the industry, on orders of one million or more.

‘All of these developments are examples of our firm commitment to advance the adoption of RFID across the supply chain and combine to complement our new “Partnership Program” to assist systems integrators, suppliers, consultants, and end-users successfully implement RFID,’ said Mr. Mellis.