Avery Dennison opens new slitting center in Kolkata

Spread across an area of more than 31,000 sq ft close to Kolkata in Srijan Industrial Park, this is the company’s fourth distribution center in the country after Gurgaon, Pune and Bengaluru.

The new center services and distributes rolls and sheets material as well as reflective products into not only the eastern part of the country including North East, Bihar, Orissa, West Bengal, but also into neighboring countries – Bangladesh and Nepal. It will soon start distributing graphic products from this facility as well.

Addressing converters at the opening, Pankaj Bhardwaj, senior director and general manager, South Asia, Label & Graphic Materials, Avery Dennison, says, ‘This unit will serve 500 million people spread in eastern India and Bangladesh, which translates to almost seven percent of the global population. With faster growth in Eastern states and neighboring countries, I am confident of this center’s extremely bright future.’

‘This center offers three-fold advantage to our customers. Firstly, it helps us serve them faster and better with shorter lead times. In turn, customers can save on inventory, enabling them to work with better cash flows. Second, it enables our customers to better capture unplanned or unforeseen market opportunities way faster, bringing upside to their sales. Lastly, customer’s technical requests will be responded to quicker and more efficiently,’ he adds.

Reinforcing the company’s commitment in growing the market, Anil Sharma, vice president and general manager, South Asia Pacific and Sub Saharan Africa, Label & Graphic Materials, Avery Dennison, adds, ‘Avery Dennison has always been on the forefront of investing in emerging economies such as China, India, Korea, Malaysia, and Thailand. Alongside, we help our customers achieve the benefits of new technology by investing in business development resources, R&D centers, knowledge centers, technical services teams, customer and customer service organizations. The opening of new slitting and distribution center reflects more confidence in the growth of the market in India.’