Brook + Whittle invests in HP Indigo V12 digital press

According to the company, after an initial beta phase, the HP Indigo V12 has become an essential press in Brook + Whittle's fleet, enabling the label printer to deliver on the growing demands of its customers for faster lead times and more agile supply.

Determined to bring digital agility to every job, Brook + Whittle converted its previous conventional-first rationale into a digital-first mindset, utilizing 11 HP Indigo V12, 6K, 8K, and 25K presses.

This fleet allows the company to designate each job to the best fit HP Indigo press for lower TCO (Total Cost of Ownership) and optimized OEE (Overall Equipment Efficiency).

The V12 and 8K digital presses focus on mid and long runs, the 6K digital press takes the high versatility short runs, and the HP Indigo 25K digital press churns out the larger label and shrink sleeve jobs.

With the new V12 press, Brook + Whittle has increased its efficiency with short turnaround times and enhanced its offering with unique digital technologies, such as variable data printing for any job size.

The company's productivity has increased with the ability of the V12 to process six colors at up to 400 feet (120 meters) a minute.

Jeremy Letterman, chief operating officer at Brook + Whittle, said: 'Equipped with the HP Indigo V12 in our digital value chain, we've been able to convert whole product lines from flexo to digital. This allows us to deliver exactly what customers want when they want it — that's the power of HP Indigo technology.

'We can be sure that the press will continue to run across a variety of substrates, removing the need to pause operations, and that gives us a significant competitive advantage. The speed of response we can now deliver is essential to winning customers over and delivering value across the entire supply chain.'

Noam Zilbershtain, vice president and general manager of HP Indigo and Scitex, added: 'What Brook + Whittle has been able to achieve with the HP Indigo V12 digital press is testament to the value of shifting to an 'Indigo first' mindset – speed, efficiency, sustainability, and ROI across a versatile portfolio of print jobs.

'As it expands its digital value proposition, we are excited to continue serving as a strategic partner in its journey, delivering groundbreaking digital innovation with best-in-class support and training.'

Brook + Whittle prides itself on its commitment to sustainability and responsible printing. Thanks to its fleet of digital presses, the experienced converter continues to help its customers design recyclable packaging while reducing waste and carbon emissions across its production floor.

The just-in-time ordering advantage of digital print helps Brook + Whittle prints precisely what's needed and avoids inventory obsolescence throughout its supply chain.

The company said that since 60 percent of the carbon footprint of a print job stems from the media used, including production waste​, and since digital printing reduces 80-90 percent of media waste vs. flexo — HP Indigo presses cut up to 20 percent of carbon emissions per print job.​