CS Labels invests in peel and reveal capabilities

CS Labels is the largest digital printer in Europe to use Xeikon technology, and continues to grow, 20 percent year-on-year, and make investments in digital printing technology, such as a Xeikon 3300 installed earlier this year that has created an extra four jobs and increased CS Labels’ capacity by 25 percent.

The new finishing line was commissioned due to an increase in demand for digital peel and reveal labels, which CS Labels already produce on an existing machine. The new unit adds extra capacity to CS Labels’ existing capability, in addition to extra features such as: printing text and images onto the actual adhesive, for example on a packaged meat product where the cooking instructions are on the reverse of the peel off label; printing marketing and product information on to the backing paper of the label, which offers extra space to fit product information or marketing information to increase sales; and an accurate sensor gap that prints a black line/eye gap between each label, which allows the label to be used in a label applicator machine requiring this functionality so that labels can be automatically applied to each product without manual intervention.

Simon Smith, CS Labels managing director, said: ‘We listen to our customer base closely, and are already catering for most of their needs as regards peel and reveal labels. This new investment adds an extra layer of icing to the cake and responds to their needs.

‘Customers like the labels as they know that can fit more information in a smaller space, such as a multitude of languages, sales promotions, instructions and much more. And when you combine these factors with the advantages of digital labelling in general, such as the option of shorter print runs, less stock holding (less waste), fast turn-around times, lack of plates or unwieldy origination, better environmental factors and the opportunity to personalise labels or ranges of labels due to each label effectively being inherently unique, the end piece of packaging can be very powerful.’

CS Labels sales manager Nathan Daniel said: ‘I think one of the most powerful case studies we have seen lately is from a chemical cleaning manufacturer that came to us with four different labels, printed in the traditional way. They had exactly the same label design and information, but with several different sets of languages on each label. With our help they have consolidated this costly exercise into one very attractive and extremely functional peel and reveal label.

‘Because the labels offer an excellent use of space, they could also afford to include additional countries to reflect the new markets they plan to enter. And this is all in addition to the obvious benefits that going digital brings. For them, it was simply game-changing.’