Constantia delivers labels for limited edition beer

Goose Island began producing Bourbon County in 1992 by brewing a stout beer in barrels that previously held Jim Beam bourbon. Bourbon County is a seasonal product produced by Goose Island and only a limited quantity is released on Black Friday each year, with beer aficionados queuing to get their hands on this year’s Bourbon County series.

In 2015, Goose Island sought to heighten the drinking experience by designing a custom bottle, and instead of the typical 12- and 22-ounce bottles used a 16.9-ounce brown bottle with embossed lettering on the front.

Flag labels from Constantia Flexibles were used on the bottle’s neck to draw consumer attention at the shelf, and to highlight Goose Island’s legacy as the originators of bourbon barrel aging.  The neck label is a full wrap with a 5/8in tab that pops out from the bottle. Special treatment was applied to the neck label to allow for two sided printing of the flag component and to ensure it maintained its perpendicular shape once applied. The label on the back of the bottle was tapered to match the taper of the bottle with a custom die cut shape.