DG press starts web offset education campaign focused on flexographic printing companies

The marketing campaign is built upon the slogan ‘Flexo or Web Offset’ and DG press said it wants to explain the offset printing process to flexographic printing companies because, in general, ‘these companies are not familiar with offset printing’.

DG press director Peter Kloppers commented that, ‘Printers have to undertake a learning curve for their transition to other printing techniques’.

‘We want to help these printers by explaining the offset technique, which could also be seen as the first step in introducing the recently launched Thallo web offset printing press to the flexible packaging market,’ said Kloppers. 'The idea behind this campaign is to introduce the technique at first, followed by promoting the new printing press.’

The marketing campaign will span print and online advertising, and include a series of videos where DG press service engineer Rudy Hoogkamp will talk about all important aspects of the offset printing technique. The first video, which can be viewed here, highlights the principles of offset printing, such as the ink and water balance, the ink knives to determine the correct ink volume and the way offset plates create the printed image.

More videos are planned to be released and promoted within the upcoming months, and will be available through the video channel on the Labels & Labeling website.

Read more about the recent DG press Open House here, where a 7-color Thallo was demonstrated, while an exclusive interview with Remko Koolbergen, a fellow director at DG press, is available here.

Read more about web offset for flexible package and film label printing in Labels & Labeling, issue #4, 2015