DLW installs Scodix Ultra

DLW is a specialist in pre-press services, including proofing, and model and prototype production for packaging applications.

The Scodix Ultra is compatible with offset, laminated sheets and digital print, and can process a wide range of paper formats and substrates up to B2+ size (545 x 788mm/21.5 x 31in) and weighing from 135gsm to 675gsm. It can handle material thicknesses up to 700 microns.

The Scodix Ultra also features the company’s rotate, scale and position (RSP) technology, which is based on a CCD camera system, patent-pending Twin-Tray technology and Scodix Sense, including Scodix High Impact, Scodix Variable Densities, Scodix 99 GU technologies.

DLW purchased the Scodix Ultra at Ipex 2014, and has showcased its capabilities at the Pack & Gift tradeshow in Paris, where it launched ‘Maison Lack by DLW, the firm’s marketing campaign to promote their newly acquired Scodix Ultra digital enhancement services and capabilities.

The Scodix Ultra itself is to be installed this summer.

DLW managing director Maxime Dumesnil said: ‘While we have enjoyed continuous success throughout the years, recently our core business has been stagnant. We have been seeking strategies and innovations that could help us diversify from our core design and pre-press business for the commercial print and packaging markets.

‘The opportunity to supplement our business model with digital finishing enables us to offer real value-add to our French clients. Taking a flat print and converting it into artwork with texture creates a connection and an emotional response. Studies indicate that by using additional senses, consumers are 20 times more likely to recall images and packaging. That’s the definition of added-value, and we look forward to delivering this value to our clients.’

Dumesnil added: ‘We are introducing Maison Lack to show customers how they can quickly increase the impact and buzz of their marketing projects and packaging.

‘We plan to start with a focus on printers, to help them sell more value-added print to their customers, and then second step it to target brand managers. The Scodix system is engineered for replicating the look and feel of materials like leather, wood and metal in print, as well as other amazing tactile and luxury effects, which brand managers will appreciate. The show represents an ideal launching pad for our new services and we’re anxious to make a splash.’

Scodix said DLW represents its eighth installation in France in the last 12 months, and 10^th overall.

Dror Danai, executive vice-president of global sales and business development at Scodix, said: ‘France continues to be a country that has paid a lot of attention to differentiating themselves via increasingly higher print quality and unique print enhancement. With the introduction of our newest innovation, the Scodix Ultra, we are opening many more doors in the short run and enhanced digital packaging markets. We’ve always viewed France as a critically strategic marketplace and our success there is a credit to our whole team, as well as a very forward-thinking graphic arts community in the region.’