Henkel wins 2017 RafCycle Award

Presented at Labelexpo Europe 2017, UPM Raflatac said Henkel has demonstrated ‘great commitment’ to improving the environmental performance of self-adhesive labeling and promoting the sustainability of the labeling business. Both Henkel and UPM Raflatac share common values of driving sustainable business and the circular economy, including having the concrete target of zero waste to landfill.

‘We're very proud to receive the RafCycle Award, as it recognizes our commitment to working with partners along the entire value chain to create sustainable value,’ said Jens Hainmueller, head of international packaging development for Henkel's beauty care business unit.

‘Our partnership with UPM Raflatac gives label liners a second life, as they can be recycled to produce new paper materials. It's a great example of how we use our technologies and expertise to develop future-oriented solutions with partners who share our commitment to leadership in sustainability.’

Juha Virmavirta, director of RafCycle options at UPM Raflatac, said: ‘Henkel has an important role in the labeling value chain, both as a raw material supplier and as a label end-user. This makes Henkel a special partner for us and the RafCycle program is a vital element of our cooperation. We both see sustainability as a key for success and a driver of innovation. Our recycling partnership is a concrete example of this.’