Highcon introduces new strategic vision

Last year saw new installations of its Euclid digital cutting and creasing platform across the world, and multiple repeat orders. The company’s management team grew worldwide also, with Vic Stalam and Jens-Henrik Osmundsen joining as president of its US subsidiary and vice president of sales in EMEA, respectively. To support these appointment’s Highcon recruited four new account managers in North America and Europe. Eshchar Ben-Shitrit also joined the company as vice president of marketing. Its technology was showcased at events around the world across the year.

To reflect the growth and changes in the company, Highcon has chosen the beginning of 2016, a drupa year, to launch a new company vision, accompanied by a new logo and a new-look website.

Highcon’s new vision is, ‘to bridge the gap between design creativity and production capability with innovative digital technology that unleashes the power of paper’.

This reflects not only Highcon’s strategic vision but also the practical experience of its customers worldwide, according to the company. Aviv Ratzman, Highcon co-founder and CEO, said: ‘Miki – my co-founder – and I started out with a clear vision of bringing the digital revolution to post-print in the packaging sector in particular.  Since we started in 2009 we have realized that the benefits of our technology are much more far-reaching.  We have seen what our customers have been able to achieve and how they have expanded their businesses into new markets. So our new vision and logo reflect those changes, as does our updated website which presents all the different markets, applications and solutions enabled by our technology.’