MPS details strategy in Asia

The new office in Kuala Lumpur, Malaysia marks the next step in MPS’s strategy to expand its local presence throughout the Asian market. Tim Klappe, recently appointed as managing director for the Asia-Pacific region, is leading the operations of the new branch. Joining Klappe in the new branch office is George Tan, MPS area sales manager.

The new MPS Asia office includes a demonstration center where printers can view press demonstrations and test a variety of applications. This joins a demo center run by T&K Toka, the local MPS agent in Japan, located at its Saitama facility.

‘With its central location in the South Asian region, Kuala Lumpur is an ideal location for a dedicated MPS office,’ commented Klappe. ‘Now that the infrastructure of the local branch is fully operational, we are focusing our efforts on business development through supporting our existing agent network and increasing local representation. In fact, we just signed an agreement with a new agent in Taiwan, Chimeng Packaging. Soon we will be announcing a newly signed agent in the Philippines.’

Recently appointed MPS representatives in the Asia-Pacific region include Intercom Trade Services in Pakistan and IDG in Indonesia, which has since finalized its first MPS EF press sale to Surya Baru. MPS also has long-term partnerships with Genius Flexo Machinery in India and Bangladesh, Maxteq in Australia and Nekkorb in New Zealand.

Klappe added: ‘Asia is a dynamic market with a lot of potential, and MPS is a well-known name in the industry. Having a local MPS team and office in Asia brings a necessary high level of direct support to the existing and growing agent network and customer base.’

MPS CEO Wim van den Bosch concluded: ‘The opening of our local Asia branch is an important milestone in our overall growth strategy. The Asian market offers significant growth potential for MPS, and with increased local presence and new development initiatives led by Tim Klappe and George Tan, we are well on our way.’