Parkside Flexibles intros APEX strategy

Parkside Flexibles said that since the appointment of Nick Smith as managing director the business has gone from 'strength to strength', with sales growing ‘significantly’ in 2014 well in excess of packaging industry general growth. 

As well as flexo printing, Parkside Flexibles has a range of other competencies, including lamination. APEX is a strategy intended to ‘excite and inspire brands and retailers’, and brings together all of the company’s competencies in printing, specialist lamination, laser technology, security, compostable and anti-counterfeit options under one roof.

‘When I joined Parkside Flexibles we had a breadth of ideas and innovations on the table but we needed to bring this together into an overall strategy,’ said Smith, ‘in order that our customers and key stakeholders could understand what we could do for them.

‘Today under our unique APEX strategy, we have invested in a new dedicated APEX product development team and therefore have platforms of technology, that when integrated into other packaging companies solutions, or our own packs, deliver tremendously cost effective developments that our clients really appreciate.

‘From film easy peel and reclose systems to compostable triplex laminates, from printed vacuum skin packs through to high value added embedded image technology, Parkside Flexibles is becoming a true technology integrator and the APEX strategy is enabling us to deliver value, fast.’

Parkside Flexibles’ APEX strategy is to be officially launched at Packaging Innovations, Birmingham on February 25-26.