PepsiCo embraces active and intelligent packaging with interactive session at AIPIA World Congress 2017

AIPIA members will be given timeslots to present outline concepts to the company on how it can utilize active and intelligent packaging effectively across its portfolio of brands. The PepsiCo portfolio includes Frito Lay snacks (Lay’s, Fritos, Doritos and Cheetos), Tropicana juice beverages, Quaker oatmeal and bars, Gatorade sports drinks and others. The five-minute presentation can cover one or more PepsiCo brands that can be enhanced by active and intelligent packaging. Guidelines offered for presentation content include: consumer engagement and interaction; active packaging to extend shelf life, including gas scavenging and replenishment, and antimicrobial properties; interaction with smartphones through printed electronics and NFC tagging; and increased functionality to appeal to consumers. These concepts can be for premium products as well as specific promotional campaigns. All ideas presented should be accomplished while retaining recyclability of the pack.

AIPIA is contacting members to submit presentation ideas as there are only eight timeslots available. If PepsiCo is interested in exploring any concepts further, it will enter into appropriate agreements with vendors regarding disclosure of confidential information.

AIPIA executive director Eef de Ferrante said: ‘PepsiCo is pushing the door wide open for active and intelligent packaging developers to come up with exciting ideas on a truly brand-wide scale.

‘It is showing great confidence in active and intelligent packaging, and our association members in particular, to take these technologies into ground breaking areas for a major multinational brand, at mass production level in some cases.

‘AIPIA is delighted PepsiCo has chosen the congress for this initiative. It shows AIPIA’s approach to cover the entire active and intelligent packaging sector appeals to many of the major brand owners.’

The ‘PepsiCo Challenge’ will take place during AIPIA World Congress 2017, at Beurs van Berlage in Amsterdam on November 2-3.