PragmatIC and Talkin’ Things partner for smart packaging

Talkin’ Things is a global smart packaging provider that works with brands and packaging companies to integrate innovative technologies that enable them to engage directly with their consumers through original, personalized marketing campaigns, and measure return on investment using a suite of tools.

The new partnership will see it embed PragmatIC’s FlexIC flexible integrated circuits into packaging at a cost claimed as ‘significantly lower’ than comparable silicon-based options. This, Talkin’ Things has predicted, will open up new mass market segments previously inaccessible. It added that as as PragmatIC’s new RFID/NFC FlexICs are thinner than a human hair and flexible, they will be imperceptible even in flexible packaging. As a result, it is expected that this will bring consumer engagement and brand protection capabilities to trillions of products.

Talkin’ Things CEO Marcin Pilarz said: ‘PragmatIC is bringing flexible electronics to market at a price level previously unavailable for smart packaging technologies. Thanks to this, Talkin’ Things will be able to drive interactivity into a broader range of high volume consumer goods than ever before.’

PragmatIC CEO Scott White added: ‘With its relationships with leading brand owners and packaging companies, Talkin’ Things is ideally positioned to take solutions based on our technology to the mass market.’

Gillian Ewers, vice president of marketing at PragmatIC, believes we’re not far from a price revolution in NFC and widespread adoption of this technology