UPM Raflatac adopts new global operating model

The new model consists of three strategic business units and three market regions. The strategic business units are Paper Laminates, Films and Specials, and are responsible for product offering and manufacturing globally. The three market regions are Americas, APAC and EMEIA, and are responsible for customer interface and service.

A number of appointments have been made to support this strategic corporate development, and are reported here. These include senior vice presidents for each strategic business unit and details of the leaders of the three market regions.  

At the same time, UPM Raflatac’s head office is planned to be relocated from Tampere to UPM's Biofore House in Helsinki.

Antti Jääskeläinen, executive vice president of UPM Raflatac, said: ‘UPM Raflatac has a good competitive position and the demand for labelstock continues to grow. Our new operating model brings clarity to global product and market responsibilities and enables us to further improve our performance and capture growth opportunities.’