DuPont adds 3D anti-counterfeiting film

DuPont Izon uses DuPont imaging technology and enables the integration of overt anti-counterfeiting features directly onto a product’s packaging or label.

DuPont said this delivers clearly visible and unique 3D features with the unique side dot validation design making it easy to verify full parallax 3D imaging.

The construction of the film allows for application directly over printed text, barcodes or other images. Printed information under the Izon strip becomes visible when the box is rotated or viewed from an angle.

A semi-covert image becomes visible, as if floating in the background, when using a point light source such as a flashlight, a feature designed for field verification by brand protection teams and enforcement agents.

The holographic image disappears when the label is viewed off-angle, which DuPont said is an advanced security feature that is unlike traditional embossed foil holograms. A red holographic red lock image can also be embedded to enhance quick authentication.

Peter Waker, global marketing manager for anti-counterfeiting products at DuPont Advanced Printing, said: ‘Embossed holographic films are typically used to apply anti-counterfeiting features on packaging. However, embossed holographic films are widespread and it is easy for counterfeiters to copy

‘Izon 3D security film utilizes a patented DuPont imaging process to create a look that is clearly differentiated and truly 3D.’

DuPont Izon will be featured at drupa 2016, alongside other technologies and services available from DuPont.

Read L&L’s preview of label and package printing and converting technology to see at drupa in issue 2, 2016, and read an enhanced online preview here

Read L&L's anti-counterfeiting market update in issue 2, 2016, and read it online here