Ecology Coatings and Whitlam Label develop green initiatives

Ecology Coatings is working with Michigan, USA-based Whitlam Label Company on the development of a sustainable labels program. Whitlam’s customers include leading brands such as Chrysler, ePrize, Ford, GM, General Electric and Garden Fresh Gourmet.

The goal of the development program, say the companies, is ‘to provide an innovative, sustainable labels solution to replace conventional plastic laminate films currently used for printed labels’.

Whitlam Label’s chief operating officer Alex Elezaj said: ‘Whitlam attracts top brand companies because we continually strive to develop innovative label applications. Ecology's coatings will allow us to use an environmentally friendly label substrate, replacing plastic laminates. Our customers are seeking sustainable, high performance labels consistent with their brand positioning.’

Ecology Coatings CEO Bob Crockett commented: ‘Petroleum-based plastic laminate films are commonly used in the prime label and packaging markets. Our families of coatings allow the substitution of environmentally sustainable substrates providing affordable, high-performance alternatives. The coatings cure rapidly, provide a barrier to air, water, grease and are extremely durable, making them a cost effective solution for food packaging and wrappings – and an exciting direction for Ecology Coatings.’

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