KM Packaging launches new packaging film

Food packaging specialist KM Packaging Services has launched a new premium packaging film with a unique feel and texture, targeted at the luxury confectionery and high-end boxed goods markets around the world.

KM Velvet Feel is available as a reverse printed, heat-sealable film laminate for use on form-fill-seal or flow-wrap equipment; alternatively KM Velvet Feel can be laminated to board for suppliers of luxury boxed products such as premium confectionery, and even perfumes and cosmetics.

A coated polypropylene, KM Packaging said KM Velvet Feel reflects the current trend towards matte finishes and other subtly unusual features that emphasise the quality of the product inside and achieve shelf standout in a crowded sector.

KM Packaging said the KM Velvet Feel product will help leading brands to achieve shelf differentiation in a whole new style, meeting demand for standout flexible packaging that is suitable for many different treatments.

Charles Smithson, KM Packaging Services managing director, said: ‘Confectionery brands are constantly searching for that elusive USP that will make their products stand out among the hundreds of others in the same display.

‘Shiny gloss sleeves are giving way to matte finishes, which convey an element of discreet quality, and the next stage is enhancing the visual impact with an unbeatable feel of luxury that tempts consumers to touch and pick up a particular product.

‘KM Packaging can draw on decades of expertise in flexible confectionery packaging, including the supply of aluminum foil wraps, laminates, twist wraps, cold seal, pouches and bags. This is a very competitive market and we expect that such a sophisticated development as KM Velvet Feel will provide a winning point of difference to confectionery and packaging manufacturers in our existing and new markets worldwide.’

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