Labels from William Frick & Co. provide security for retailers

Incorporating the latest security features, AuthentiCal Labels from William Frick & Co. can help protect against counterfeiting, out-of-channel sales and product tampering while maintaining brand identity. Constructed using covert and overt security features, they can be easily incorporated into product logos and designs. With tamper-evident, micro-printing, holographic, and pressure, chemical and light-activated designs, AuthentiCal labels protect product integrity while enhancing visual appeal.

‘Our clients can reduce losses/leakage and boost their margins with the additional security our labels offer,’ Jeff Brandt, executive vice president of William Frick & Co. said. ‘We've created a family of labels that verify the authenticity of their products or indicate when something has gone wrong. We can even layer several technologies to build custom solutions that are both functional and decorative – but still protect against counterfeiting, fraud, and tampering.’

Because of their stackable technologies, AuthentiCal labels can even incorporate RFID technology from Frick's SmartMark line of RFID tags for an additional layer of security or tracking capability.

William Frick & Co’s AuthentiCal security labels include UV and IR labels that change color or reveal hidden images when exposed to a light source. The EFM series offers embedded films that reveal a hidden message upon attempted removal. Micro-printing and Holographic labels are also available that are nearly impossible to counterfeit. Finally, The AuthentiCal family also includes Destructible and Sensormatic tags and labels to round out its defensive suite of products.