NewPage launches OptiLabel PS facestock

NewPage Corporation has launched OptiLabel HB, a 54 lb general purpose label paper for North American and international pressure sensitive markets.

‘Our experience in this market provides us with an in-depth understanding of the needs throughout the entire supply chain,’ said David Diekelman, executive director of sales and business development for specialty papers. ‘Pressure sensitive converters want stunning label graphics for their brand owner customers, delivered on a North American sourced label paper that meets their stringent quality standards and maximizes operational efficiencies. OptiLabel HB delivers on all of these key objectives.’  

The product is manufactured on the No. 3 paper machine, one of three machines at the NewPage Escanaba, Michigan, mill, a fully integrated pulp and paper manufacturing facility. The machine was recently converted to manufacture release liner and label facestock papers for the pressure sensitive industry.  

NewPage will be present at Labelexpo Americas on stand 1539.  

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