PragmatIC launches ultra-low cost RFID integrated circuits

Developed using PragmatIC’s unique platform of patented technologies, ConnectICs deliver connectivity claimed at the lowest cost point in the market. These revolutionary FlexICs are ultra-thin and flexible, and are suitable for embedding into a wide range of substrates including paper and plastic. They reduce the complexity of inlays by using single layer antennas, ‘delivering a further step down in cost to brand owners and retailers’, according to PragmatIC.

The ConnectIC family is intended for use in high-volume FMCG and other mass market applications, with electronic connectivity no longer limited to high value, luxury items. PragmatIC noted that the ConnectIC family, ‘will be pivotal in the acceleration of the smart packaging market.’

As an example, PR1100 facilitates rapid detection of objects when one or more low-cost custom readers are integrated into the system. Designed for proximity identification applications, these FlexICs are claimed as ideal for applications including hierarchical inventory management, item identification and tracking, supply chain assurance and brand authentication. They are targeted at market segments such as food and beverage, personal and home care, pharmaceutical and healthcare. They also support the introduction of digital interactivity into physical toys and games.

PragmatIC CEO Scott White explained: ‘The ConnectIC family is set to bring connectivity to items we buy every day. We have already started shipping to our partners and we anticipate rapid expansion based on clear opportunities for global customers with extensive brand portfolios who wish to add traceability and interactivity to their products.’

PragmatIC stated that is ‘looking forward to a very exciting 2019’, with production continuing to ramp up, supported by a further investment of over £13 million GBP. The latest funding has come from existing shareholders Cambridge Innovation Capital, Arm and Avery Dennison, as well as new investors who share PragmatIC’s vision for digitally connecting everyday objects.

PragmatIC contributed to the recent Labels & Labeling annual predictions article. Read what it and other predicted for the industry in 2019 here