WS Packaging Group realigns its operations

The four new product groups are WSPackaging&Label, WSPromotion, WSAutomation and WSTechnology. The corporate branding umbrella remains WS Packaging.

WSPackaging&Label includes pressure-sensitive, glue-applied and in-mold labels, folding cartons, shrink decorations, dome labels, MultiVision extended text labels, flexible packaging, compliance labels, and printed and specialty tape.

WSAutomation covers its automated label application options.

WSPromotion includes printed games, as well as coupons and folded booklets, large-format graphics and signs, POP/POS materials, brochures, booklets, overwraps and hang tags.

WSTechnology covers a broad range of new developments that are already commercialized, as well as ongoing research and development efforts focused on bringing new technologies to commercial application. RFID tags and applicators, NFC/near-field RFID, track and trace, serialization, brand protection, LinerLESS and LinerLITE fall into this business area.

Mark Moorhead, corporate director for marketing at WS Packaging, said: ‘Our goal for the rebranding was to effectively organize our product offering and brands under appropriate headings so customers can more easily identify the full range of solutions we can bring them to help them achieve their brand growth objectives.’

He added: ‘The new product groupings simplify and clarify our products and services in a way that would make it easier to understand by our customers, employees and the markets we serve. This is a clear and expandable naming and brand architecture that guides policy development. The structure will also save time and costs in naming new or acquired brands and products, all in the context of a coherent brand portfolio.’