Market trends

Zecher expands sales partner network in France

Adyasha Sinha — Wed, 11 Feb 2026 09:13:35 +0000

Zecher has partnered with OS Graphics as its new sales partner for the French market. The partnership strengthens Zecher's presence in France and enables closer customer relationships. Users benefit from short distances, direct technical advice, comprehensive on-site service and access to the entire service portfolio of Zecher, including tailor-made anilox rollers.

The company notes that through the collaboration, it has gained an experienced partner in the French printing and packaging industry, along with technical expertise and market proximity.

'France is a strategically important market for us with high-quality requirements,' says Thomas Reinking, sales director at Zecher. 'OS Graphics understands the needs of users precisely and has the necessary expertise to position our products successfully in the market. We are very confident about this collaboration.'

With Zecher's anilox rolls, OS Graphics is adding an internationally known product to its range and sees new opportunities for joint projects and sustainable growth through cooperation.

With the new sales partnership, Zecher is underscoring its commitment to working with strong, locally anchored partners worldwide and to providing reliable support to its customers.

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Zecher expands sales partner network in France

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Partnering with OS Graphics, Zecher aims to provide customers with more targeted support and comprehensive on-site service.

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Partnering with OS Graphics, Zecher aims to provide customers with more targeted support and comprehensive on-site service.

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2026 global predictions

Piotr Wnuk — Wed, 11 Feb 2026 00:00:01 +0000

All entries are edited for space and clarity and ordered alphabetically by company or association.

Actega - Afford - Amberley Labels - Archroma Packaging Technologies - AWA Alexander Watson & Associates - Avery Dennison - Alphasonics - Aluminium Feron - Anderson & Vreeland - Applied Molcules - Arjobex Synthetic Paper - Berhalter Swiss Die-Cutting - Biffa - Bar Graphic Machinery (BGM) - Bixolon Europe - Bobst - Bogroma - Breit Technologies - Canon - Cartes - Cerm - Cheshire Anilox Technology - Cyngient Label - DGPress - Dimatra Converting - Domino Printing Sciences - Durst Group - Elitron - Elkem Silicones - Esko - E21 Technologies - Eson CZ - Face Progressive Printed Packaging - Finat - FDG Graphic Machinery - Flexcon - The Flexo Company - Flint Group - Frozen Traffic - Fujifilm Europe - Gallus - GEW - Global Vision - GoUnpackaged - Graymills Corporation - Deepnest by Greyparrot - GSE - HB Fuller - Henkel Adhesive Technologies - HP Indigo - Klockner Pentaplast - Kroenert - Konica Minolta Canada - Konica Minolta Business Solutions Europe - Kurz Transfer Products - Lombardi - LPC - Mark Andy - Mark Andy Print Products - Nicely Machinery - Nilpeter - Nobelus - Notpla - Omet - Organik Kimya - Pantec - PPG Teslin - Prati - RK Print Coat Instruments - Rosas Maschinenbau - Rotometal - Rudholm Group - Sandon Global - Sistrade Software Consulting - SmartSolve - Sovereign Labelling Machines - Sun Chemical - Synthogra - Taghleef - Techkon USA - TLMI - Triwill Group - Uviterno - Valloy - Vetaphone - VPK Packaging - Wink Group - Wrap - Yupo Europe

Actega, Thorsten Kröller, president
The print and packaging industry continues to evolve, with sustainability firmly at the forefront of this transformation. In 2025, the sector made notable progress, moving beyond simply acknowledging sustainability to embedding it as a core business strategy. Companies across the value chain have taken significant steps to meet regulatory demands and rising consumer expectations, focusing on reducing waste, supporting a circular economy, and prioritizing environmental responsibility.
Actega has been a key driver of this progress, leveraging innovation to deliver sustainable and efficient technologies. True innovation lies at the intersection of sustainability and efficiency. Our focus is on creating smart and responsible solutions from creation to recycling.
Digitalization also gained momentum in 2025, enabling more innovative production, greater personalization and reduced waste. However, this transformation demands collaboration across the value chain. By partnering with technology leaders, material suppliers and brand owners, we co-create tailored solutions that drive innovation and accelerate the transition to a sustainable future.
As 2026 approaches, Actega remains committed to turning challenges into opportunities, ensuring a resilient and prosperous future for print and packaging.

Afford, Pedro J. Martinez Muneta, CEO
The label industry is entering a period of renewed optimism and technological acceleration. Market signals point to sustained growth in UV flexo, driven by its reliability, versatility and ongoing improvements in ink and press performance. Converters continue to embrace UV flexo as a cost-effective, high-quality platform that supports both short and long-run production with efficiency.
A key trend shaping 2026 will be the growing adoption of LED curing systems over traditional UV lamps. LED technology is proving its value with reduced energy consumption, lower heat, longer lamp life and improved stability on the press. As more converters prioritise sustainability and operational uptime, LED migration is expected to accelerate across global markets.
At the same time, single-pass web digital label printers are gaining strong momentum. Advances in speed, colour consistency and media flexibility are making single-pass systems an attractive solution for brands demanding faster turnaround and greater design freedom.

Amberley Labels, David Richards, managing director
My outlook for the label industry in 2026 is positive, although I don’t think many are expecting a significant boom. Instead, the market is likely to see more stable, steady growth. While Amberley will continue to invest in our brand and product offering, our strategy remains focused on increasing added-value solutions, an area in which the Amberley brand is well established.
We continue to see growing demand for wash-off adhesives aligned with PET and HDPE recycling streams, particularly within the cosmetics and beverage, wine and spirits markets we serve. This, alongside ongoing interest in paper-based and recycled facestocks, is expected to remain a strong trend throughout 2026 and beyond. At the same time, there is a clear shift towards reduced inventory levels, which strongly supports digital print. Shorter product cycles, increased SKU proliferation, and the ability to produce limited editions without operational complexity are increasingly being driven by packaging technologists and brand owners.
I also expect many brands to focus on the GS1 Sunrise 2027 initiative, as preparations begin for the transition towards 2D barcodes at point of sale. For some, this will involve a straightforward base label update, while for others it may require more comprehensive redesign work. As the industry moves closer to the 2027 deadline, this transition is likely to generate increased design and development activity.
Finally, cost pressures and material volatility will remain a key focus across the industry, influencing customer buying behavior. Even within markets for specialized materials and highly embellished solutions, there is growing openness to specification rationalization. Lead-time reliability and speed to market are becoming increasingly critical in a highly competitive environment. As a result, early engagement during the design phase, rather than a purely transactional quoting approach, will be essential.

Archroma Packaging Technologies, Maher Makram, global head of R&D
We expect 2026 to be a year of continued progress in sustainability for labels, delivering solutions that improve circularity without sacrificing performance. Momentum is building behind biobased pressure-sensitive adhesive systems as brands and converters replace fossil-derived monomers with renewable alternatives. Recyclability requirements will continue to drive adoption of wash-off label systems that enable recycling streams for glass and PET, supported by established test methods such as Finat FTM 26.
Occupational health regulations, particularly in Europe, are accelerating demand for low- and no-noise packaging tapes that reduce decibel levels during converting. Water-based PSA technology, which accounts for around half of global volumes, will continue to expand thanks to its low odor and reduced environmental impact compared with solvent-based options. Material efficiency will remain central: linerless labels are gaining ground, cutting liner waste and reducing paper use by up to around 50 percent while maintaining runnability.
Finally, supply-chain resilience remains a priority: we’re seeing more customers ask for regionally dependable supply and local technical support to reduce risk as geopolitical volatility continues.

AWA Alexander Watson & Associates, Corey M. Reardon, president and CEO
Based on AWA Alexander Watson Associates’ market intelligence, the global labeling and product decoration market is entering a more mature phase of its product/industry life cycle. Among other mature market characteristics, including slowing growth, industry consolidation and standardization, positive technology-driven growth through 2026 is a key driver. Driven by changing end-use demand, evolving regional growth characteristics, and competitive technology substitution across different labeling and packaging formats, pockets of growth driven by AI and smart and intelligent labeling and packaging technologies are predicted through 2026 and beyond.
AWA’s latest Labeling & Product Decoration Market Report 2026 underscores an ongoing market recovery but at slower historical growth rates across all labeling technologies. AWA’s RFID Label Study highlights the growing opportunities that still exist.
AWA forecasts moderate global growth expectations, with glue-applied labeling still a dominant labeling format in high volume applications such as food and beverage, growing at an approximate 2.8 percent CAGR through 2026. In-mold labeling, with its integrated label/container advantage, is expected to achieve roughly 2,2 percent CAGR, reflecting its niche but steadily growing demand. AWA research on pressure-sensitive and sleeve technologies highlights growth with sustained interest in flexibility, premium graphics, and overall applied cost advantages they both have at 2.4 and 4 percent CAGR, respectively.
Digital printing and smart labeling will continue to reshape the industry across all packaging and labeling applications. Enabling customization, enhanced traceability and faster time-to-market, critical in e-commerce and premium goods, while helping address sustainability and regulatory pressures, is pushing the adoption of smart technologies and other developments such as eco-friendly materials and linerless labeling, as competition intensifies among labeling formats. Broader industry forecasts also anticipate growth from connected packaging and smart solutions like QR, RFID and NFC.
Regionally, Asia remains a global growth, although growing at a decelerating rate, with expected regional growth in 2026 at about 4.0 percent overall, while Europe and North America balance maturity and slower growth rates with innovation, at 1.7 and 1.9 percent growth, respectively. Overall, AWA’s 2026 forecast points to a resilient labeling market driven by adoption of technology and more predictable demand growth than the past few years.

Avery Dennison, Tina Hart, vice president and general manager
As we enter 2026, the label and packaging industry is at a truly exciting turning point. We’re seeing incredible technological advancements, but more importantly, an essential shift toward putting people first. Building on everything we learned in 2025, there’s a fresh sense of energy as we work together to solve the real-world challenges facing converters, supply chains, and everyday consumers.
This year, the industry is focusing on the growth of RFID technology, driven by emerging mandates. With Walmart expanding its requirements to nearly all general merchandise categories, businesses are rising to the challenge and meeting the growing demand for compliant products. At the same time, breakthrough innovations in fresh food tracking are emerging, demonstrating that intelligent labeling can transform operational efficiency and significantly reduce food waste throughout the retail supply chain. This evolution enables new levels of item-level transparency and deeper engagement across the value chain, further creating the connection between the physical and digital.
Looking ahead to Loupe 2026, there is excitement to connect, collaborate, and showcase what’s possible when the industry comes together with a vision for a more sustainable, efficient, and connected future. By fostering innovation and keeping customers’ needs central, the stage is set for another year of meaningful progress and leadership.
As we embrace new technologies, we remain committed to sustainable innovation, ensuring that our collective progress benefits both our businesses and our customers.

Alphasonics, David Jones, managing director
It's fair to say that Brexit took a heavy toll on Alphasonics. 2018 saw our best year, and 2019 our worst. During the ensuing years, had it not been for our ability to develop equipment for other industries, we would not have survived. Our primary European competitors were fortunate in this regard and have significantly benefited.
Unfortunately, our politicians failed to appreciate the depth of the turmoil that Brexit would cause for many UK businesses.
However, that said, we are looking forward to 2026. Our enquiry level is up, and we have new products coming on stream for the printing sector. Our patented digital print head cleaner is attracting particular interest, and we've also developed a spray wash parts cleaner. We were forced down this route due to changes in ink composition, during which we noted partial curing of UV inks, particularly by ultrasonics. This may be an area that ink manufacturers may wish to look at. Ultrasonically curable UV ink has a nice ring to it.
We're also continuing to develop equipment for the other sectors we work in.
All in all, we're cautiously optimistic for 2026. Things might finally be turning.

Aluminium Féron, Sabrina Körfer, sales
The labeling industry is facing a significant transformation. The introduction of new regulations presents companies with new challenges: sustainability is coming to the fore. These regulations are not only legal obligations but also offer an opportunity to accelerate the transition to environmentally friendly solutions.
At Aluminium Féron, we are ready to do our part. As innovative experts, we develop sustainable labeling solutions that reduce environmental impact while ensuring the high quality our customers expect.
For us, this is not just about complying with regulations. We desire to show respect for our planet and make a concrete contribution to environmental protection.
Sustainability is no longer optional; it is essential. By proactively embracing this challenge, the industry can become a fundamental driver of ecological progress and show that economic success and environmental responsibility go hand in hand.

Anderson & Vreeland, Tyler Thomas, national sales manager
The flexographic label market is entering 2026 with strong momentum, driven by sustainability, automation and hybrid technology. Brands are demanding shorter runs, faster turnaround and eco-friendly solutions, creating opportunities for converters who embrace innovation. Expect continued growth in water-based and UV-curable inks, recyclable substrates, and expanded color gamut (ECG) for vibrant shelf appeal.
Hybrid flexo-digital systems and AI-driven workflows will gain traction, enabling efficiency even amidst a shortage of operators and flexibility without sacrificing quality.
2026 will reward those who combine tradition with modern technology.

Applied Molecules, Robert Stoebe, vice president of national sales
We see the expansion of digital printing, with customers considering both toner and UV inkjet technologies. As customers demand faster line speeds and better and more consistent (with flexo) print quality, we develop products to make that happen.
We also see expansion in the digital market for post-decoration (after digital printing). Lastly, the digital market has created more opportunities for 'wet lam' to replace self-wound as that technology offers several advantages over previous technologies, including imprint ability, but also many others, such as cost reduction, better die wear, true bond strength to the inks and noise reduction.
We also see strong customer interest in the flexible packaging market. Mid-web machines are being installed that require higher-tech laminating adhesives and topcoats for high performance. Low odor and low migration are significant considerations for these products as well.

Arjobex Synthetic Paper, Louis Rouhaud, vice president of sales
We need to learn to navigate the economic uncertainty and a repolarization of the world; companies like us, with local manufacturing in Europe and the US, will certainly have an edge. In this context, we see that price will not be the main issue, but availability, flexibility and efficient inventory management will be key. In technological terms, this translates to digital becoming faster, wider and bigger.
Sustainability is here to stay, as the public is increasingly aware of the need to keep our environment livable as much as and as long as possible. We need to reduce the plastic waste we generate and develop PCR alternatives, and that means making our packaging easy to recycle, with monocomponent designs. And this will go along with the use of renewable materials, and paper as a key raw material has certainly not had its last word.
In manufacturing, I see the trend towards lean manufacturing bigger than ever, with more efficient energy use and the adoption of automation wherever possible, including RFID and AI.
2026 will be determining, with key elections in the US, and long-lasting conflicts looking for a necessary and, if possible, long-term resolution.

Berhalter Swiss Die-Cutting, Dalibor Schuman, managing director and member of the board
In 2026, competitiveness in die-cutting will be defined less by innovation cycles and more by operational consistency. Converters are operating under sustained cost pressure, increasing material complexity and limited availability of skilled labor. In this environment, predictability becomes a strategic asset.
Automation is no longer a differentiator. Operations that still rely on manual intervention will struggle to maintain stable output and repeatable quality. The focus is shifting toward systems that reduce variability, shorten setup times and support continuous production across changing job requirements.
The same applies to digitalization. Machine data has moved beyond transparency. Its value lies in enabling informed operational decisions, preventive maintenance and consistent performance over time. In 2026, data that does not translate into actionable improvements has limited relevance.
Sustainability expectations have also matured. Decision makers are prioritizing measurable outcomes such as waste reduction, energy efficiency and tool longevity. Sustainability is increasingly evaluated through its contribution to operational efficiency and cost stability.
Flexibility remains critical. Die-cutting equipment must reliably handle a wide range of materials, including paper, films and aluminum, without compromising speed or precision. Systems that lack this adaptability risk becoming constraints rather than assets.
Looking ahead, long-term success will favor converters who invest in robust, automation-ready and intelligent die-cutting solutions designed to deliver predictable performance throughout their lifecycle.

Biffa, Amy Hooper, head of innovation
We want to make sure recycled content is used more often and is cheaper than virgin content. Our plastics recycling industry is struggling. And that's not great for the circular economy.
I'd love to see much more of a push to have people use grounded terminology for where their packaging is at. Is it genuinely recyclable or not? Using the right words for that—less confusion there in terms of advertising.
I think the value chain needs to come together on the legislation introduced this year and coming in next year to make sure we're all pointing in the same direction. There's been a lot of talk about reuse this year, with a lot of research coming out, but I'd like to see concrete steps taken in 2026 to turn reuse into a commercially scalable solution in the UK, not just talk about it.
We as an industry and value chain have all been trying to wrap our heads around, 'what does simpler recycling mean? What does EPR mean?'
The next step, which needs to start next year, is how we communicate with the public about what these changes mean for them, so that their behaviors follow as well. But we also need to crack down on terminology around biodegradable and compostable, and on people making claims about recyclability that aren't true.
I would love it if the focus for the new year is on keeping some of the expertise and capability that we have within the UK strong, especially in the plastics recycling industry — if that falls through in the UK, that would be a loss to something we had managed to keep here.

Bar Graphic Machinery (BGM), Adam James, managing director
As presses and embellishment systems become increasingly complex and capable, there remains a need for straightforward, functional and highly efficient finishing equipment.
One reason this is necessary is to ensure that finishing lines do not bottleneck production and cause logjams. This can occur when a highly specified line is used to finish relatively straightforward labels, or when presses and finishing lines are unable to keep pace, causing work-in-progress to build up at the press rewind or finishing line unwind.
Labels remain a volume-based business, and while SKU proliferation and digital printing have diversified job baskets, it is important not to lose sight of the everyday work that keeps presses running and the lights on.
Additionally, label printing remains largely an off-line process. This gives printers maximum control over their manufacturing and enables them to respond to customers' evolving needs flexibly. Having finishing lines available to you that have multiple features and deliver efficient production from a compact footprint can be the difference between success and failure in this business.
In all instances, finishing lines must be easy to operate, designed with the process in mind, and engineered with precision.
That is true for finishing flexo and/or digital prints and will remain this way ad infinitum, making finishing an all-important topic in 2026.

Bixolon Europe, Paul Kim, managing director
The usage of RFID is likely to grow quickly as the technology becomes more affordable. But businesses are also searching for ways to improve productivity and operations. RFID supports here, and a significant development in RFID is the newly available linerless option. Linerless RFID labels combine two technologies into a single technology. It removes the need for backing paper. This reduces waste, lowers disposal costs, and improves sustainable credentials. The RFID within the label enables real-time identification and tracking without requiring unobstructed scanning.
These two technologies deliver great operational benefits. For example, supporting faster print-and-apply cycles, reducing downtime and requiring fewer roll changes. Additionally, these labels enable non-contact scanning of multiple items all at once. This improves goods receiving, dispatch, and inventory accuracy within warehouses, for instance.
Supply chains are becoming increasingly complex and increasingly regulated. This has led to a greater need for traceability across the supply chain. Linerless RFID helps in these scenarios because it reduces accidental manual errors. This is because items are constantly being tracked, because they are connected to a data network (e.g., IoT). So, the RFID labels provide access to live product data, such as batch details, expiry dates, and its location history, and in real-time. This helps organizations manage regulatory compliance and improve operational efficiency and customer satisfaction.

Bobst, Patrick Graber, marketing director, PL labels
During the first half of 2026, we expect challenges caused by the current geopolitical tensions, with relief anticipated during the second half. Converters must seek out innovations and support that enable them to be hyper-agile, able to meet demands for faster speed-to-market, rapid design cycles, and multiple SKUs. They also have to navigate rising cost-efficiency demands, volatile materials supply, staff shortages, and above all, sustainability requirements.
The single most transformative trend we expect to see, however, is AI. Deploying artificial intelligence will become the new standard, enabling a move towards autonomous machine operation with AI-driven quality control for compliance, within an automated workflow.

Bogroma, Uwe Buhmann, sales director
In 2026, we anticipate that market demand for efficient, flexible and high-quality finishing and converting machinery will remain solid, even amid global economic headwinds such as volatile energy costs, inflation and supply-chain constraints. Many converters, printers and packaging producers will increasingly prioritize investments that maximize productivity per operator and minimize waste and downtime.

Breit Technologies, Tim Cain, president
We're seeing a convergence of demand from consumers, brand owners and printers for premium aesthetics, sustainability, and efficient manufacturing.
Static design is being replaced by dynamic depth. Brands are increasingly incorporating eye-catching technologies, like holographics, to add movement and texture without the environmental cost of heavy foils. This trend toward high-engagement packaging drives shelf appeal, consumer loyalty and provides a sensory experience that inks alone cannot match.
Sustainability has moved beyond ‘recyclable' to ‘circular by design.' As the industry intensifies its focus on net-zero production and carbon footprint reduction, printers are looking for ways to eliminate secondary materials, process waste and energy use in production.
Printing and packaging manufacturers are pivoting toward LED-UV curing, which offers a significantly lower carbon footprint than traditional curing methods. Reducing process waste (purchasing linerless materials) and improving consumer recyclability (minimizing waste-stream contamination) are also essential elements of zero-waste initiatives.
2026 will bring greater emphasis on dazzling design to drive consumer excitement, packaging sustainability, and reduced embellishment process costs and waste. The embellishment industry will be focused on delivering shelf appeal in a sustainable and cost-efficient manner.

Canon EMEA, Edo Cotichini, senior manager of marketing and innovation
The convergence of technological advancement, tightening regulations and changing consumer behavior is driving a period of transformation in the label industry, creating both pressure and opportunity for label converters. Based on this, in my opinion, the industry will be driven by three key trends in 2026.
Sustainability, particularly with the EU Packaging and Packaging Waste Regulation (PPWR) coming into effect. This, coupled with consumer demand for recyclable materials, allows converters not only to comply but also to add value by advising customers on sustainable alternatives.
Secondly, automation is becoming an essential tool for overcoming workforce constraints and rising costs. Rather than replacing personnel, automation enables converters better to utilize the expertise and skills of experienced staff, creating higher value and more future-proof operations.
Lastly, smart labels represent an expanding growth area. Technologies such as RFID, NFC and connected QR codes are becoming more popular for traceability, anti-counterfeiting and enhanced consumer engagement. While smart labels introduce complexities across production, data handling and in retail environments, they also enable converters to differentiate their offering and access new revenue streams.
Of course, all of these trends are also affected by the uncertain backdrop that label converters and society as a whole face. But I believe that, in 2026, label converters who are adaptable to market shifts and who can educate their customers on opportunities beyond standard labels will see great success.

Cartes, Virgilio Micale, global sales director
In 2026, the labels and packaging machinery market is expected to continue a path of gradual modernization to adapt to new business challenges.
Demand is likely to be driven mainly by targeted investments that use automation to address workforce shortages and reduce waste, enabling greater flexibility to manage rising SKU counts and smaller batch sizes. In this context, digital technologies should keep gaining share, also through hybrid approaches.
For label processing machinery, the most probable priorities include faster changeovers, seamless integration with vision systems for quality control, and serialization as well as improved connectivity to capture and use production data, in addition to continuous improvement in work processes to ease operations in general.
Sustainability will remain a cross-cutting theme supporting more challenging face stocks, alternative adhesives, liners, and set-ups designed to minimize energy use and unplanned downtime.
End users will look for solutions that improve OEE and enable more maintenance, supported by remote diagnostics and simplified spare-parts management.
Overall, 2026 will favor suppliers who can oﬀer modularity, responsive service and measurable ROI, as well as improving embellishment and converging technologies while keeping regulatory compliance and label aesthetic quality at the center.

Cerm, Steffen Haaga, director of global business development
At Cerm, we believe the pressure on converters to deliver faster, shorter-run jobs will only intensify. The continued shift toward digital printing is driving higher job volumes, greater SKU complexity, and tighter delivery windows, making disconnected systems and manual processes increasingly unsustainable.
We are even seeing converters moving away from generic ERP platforms towards equipment purpose-built for the label and packaging market. They are leaning towards technology partners who understand estimating logic, material flows, compliance requirements, and the realities of high-mix production environments. Industry-specific systems accelerate ROI and better support operational decision-making.
Real-time integration with production equipment will remain a critical factor for any converter business. As we continue to move forward, converters will expect live data from presses, finishing lines, and prepress systems to flow directly into the MIS, enabling dynamic scheduling, faster response to job changes and more accurate job costing and increased on-Time-in-Full performance.
Finally, AI-driven automation for business functions such as order intake will move from innovation to expectation. Automated processing of emailed orders, attachments, and repeat SKUs will reduce administrative lead times, ease labor constraints, and allow teams to focus on value-adding work.
In 2026, automation won't be optional—it will be the foundation of scalable, profitable growth.

Cheshire Anilox Technology, Sonia Arcos, managing director
As the printing industry enters 2026, flexographic printing is poised to play an increasingly important role in a rapidly evolving market. The global flexographic printing market is projected to continue growing in 2026, supported by steady demand for presses, consumables, and associated technologies.
Packaging will continue to dominate demand, with flexible packaging and labels leading the way. Key sectors such as food and beverage, pharmaceuticals, and personal care are driving this growth, alongside the continued expansion of e-commerce, which requires durable, high-quality, and visually consistent packaging solutions.
Automation and artificial intelligence will become more deeply embedded in printing operations. Automated plate production, predictive maintenance, and real-time quality control systems will help printers reduce waste, improve consistency and maximize uptime.
At the same time, sustainability will remain a major focus. Regulatory pressures and brand-owner commitments are accelerating the adoption of water-based inks, UV LED curing, and recyclable or mono-material substrates, which will require the use of highly efficient anilox rollers and other critical press parts to maintain print quality on increasingly challenging substrates.
Hybrid printing solutions are also expected to gain traction, combining flexo's efficiency for longer runs with digital printing's flexibility for short runs and customization. As technology continues to advance, flexo will become increasingly viable for shorter, more personalized print jobs—making 2026 a year of greater flexibility, efficiency, and sustainable growth for the printing industry.

Cyngient Label, Andrew Wasserman, managing partner
The label and packaging industry is expected to see a continuation of 2025's major shifts, mainly driven by tightening regulatory requirements across food, beverage, health and beauty markets. These changes will put significant pressure on suppliers and converters to reformulate inks, coatings, and adhesives to maintain performance while meeting evolving compliance standards. As a result, R&D will remain central, with increased emphasis on developing materials that balance safety, functionality and efficiency on press.
Sustainability will continue to reshape production strategies, particularly as the growing demand for mono-web coatings drives the replacement of multilayer laminations. While this approach supports recyclability and reduces material usage, achieving equivalent protection — especially in barrier performance and durability — will remain an ongoing challenge throughout 2026.
Another factor influencing the market will be raw-material sourcing and cost stability. Regulatory changes and the global shift toward more sustainable chemistries will continue to disrupt supply chains, impacting availability, lead times and pricing. Companies will be forced to adapt through closer supplier collaboration and more deliberate planning.
Meanwhile, embellishments are expected to maintain strong growth, as brands increasingly rely on tactile, matte, metallic, and specialty effects to differentiate products and strengthen shelf presence.
Overall, 2026 will be defined by innovation under pressure, balancing compliance, sustainability, cost management and brand impact, where Cyngient is well positioned.

DGPress, Adelbert Schoonman, senior engineer for innovation and development
DG Press sees the label printing market in 2026 entering a phase in which sustainability, regulation, and smart technology are no longer separate topics but are deeply interconnected. Brand owners are accelerating their demands for shorter runs, faster turnaround times, and higher functional value from embellishment and traceability, while label converters face growing cost pressure and regulatory uncertainty.
At DG Press, we envision three trends that will shape the label printing market in 2026:
Sustainability is becoming a non-negotiable industry standard. At the same time, the new PPWR has created uncertainty around materials, recyclability criteria, and reporting obligations. This uncertainty influences investment decisions, prioritizing future-proof hybrid printing technologies.
Digitalization continues to accelerate across the entire production workflow. Press automation, in-line quality control, and data-driven color management will be essential to maintain efficiency as shorter runs and greater product variation are introduced.
Smart labels incorporating RFID, NFC, and QR codes will continue to grow. These solutions will support logistics tracking, consumer engagement, and anti-counterfeiting, transforming labels into intelligent data carriers.
Apart from the previous three, DG press notices a fourth trend already happening.
A growing number of printers decide to modernize and reconfigure their existing press lines. By adding new or improved functionality, they bring their print production platforms back up to date with the latest technology for a fraction of the costs that an investment in a new press would require.
Examples include web video systems with enhanced functionality, digital print modules for adding variable data, LED-UV systems for energy savings, or even a complete overhaul of a press's drives and control systems to avoid obsolescence of altered electronic components.

Dimatra Converting, Pablo Orozco, CEO
As a manufacturer of converting equipment and inspection systems, Dimatra is part of the label industry supply chain. The label industry enters 2026 facing growing pressure to improve efficiency and strengthen sustainability.
Because most label materials are single-use, reducing environmental impact has become a central priority across the entire converting chain.
A significant focus will be on waste reduction. Investing in 100 percent inspection and vision systems is becoming essential to detect defects in real time, prevent rework, and optimize material usage. Technology remains the most effective path to cleaner, more consistent, and more competitive production.
At the same time, the shift toward monolayer plastic films will accelerate. These simpler structures are significantly easier to recycle compared to traditional multilayer materials.
While they are not always the most economical option, they are increasingly necessary to meet environmental standards and rising expectations from both brand owners and regulators.
Another critical challenge is minimizing or eliminating die-cut matrix waste in pressure-sensitive labels. This remains one of the largest sources of scrap in the converting process. Advances in tooling, adhesive formulations, and layout design will play a key role in reducing this footprint.
The technology gap in developing countries will remain a barrier. However, expanding access to scalable, cost-effective solutions will be essential to move the global industry toward a more efficient and sustainable future.

Domino Printing Sciences, Russell Weller, head of digital products
Automation, sustainability and connectivity have been the driving forces in the label and packaging industry in 2025. We expect these trends to accelerate in 2026, with a focus on advanced digital technologies that help converters further optimize the performance of their printing operations.
Developments in AI and vision technology will play a pivotal role for converters looking to establish efficient quality control. Vision systems and intelligent workflows will improve press efficiency and reduce the risk of errors, providing the reassurance that every label produced meets the highest quality standards.
Sustainability will remain a core focus, with converters adopting energy-efficient LED printing, fast-drying inks, and more efficient workflows to reduce energy use and waste. Workflows powered by AI will enable smarter operations, from real-time data insights to predictive maintenance, helping manufacturers achieve higher productivity and consistent quality.
We also expect broader adoption of connected packaging and labels, as brands adopt 2D codes powered by GS1 to boost traceability and support consumer campaigns and insights.
Throughout 2026, converters embracing these innovations will be well-positioned to meet the growing demand for efficiency, sustainability, and digital integration in an increasingly competitive market, redefining how brands create value and connect with consumers.

Durst Group, Steve Lynn, executive director
As we move into 2026, the label industry is expected to continue its steady shift toward digital production, driven by brand demands for greater flexibility, shorter runs, faster time-to-market and increased SKU proliferation. While flexographic printing will remain a core production technology, legacy flexo lines and earlier-generation digital platforms are increasingly being evaluated against modern, high-productivity, true-native 1,200 DPI inkjet alternatives.
Durst anticipates continued growth and investment in 1,200 DPI UV inkjet systems, both in standalone digital presses and hybrid configurations integrated with flexo finishing and converting equipment. Converters are looking beyond entry-level digital equipment and toner-based platforms, instead prioritizing 1,200 DPI inkjet technologies that deliver consistent print quality, scalable productivity, and lower total cost of ownership for short-, medium- and long-run applications.
Hybrid inkjet technology is expected to gain further momentum in 2026 as converters seek to maximize asset utilization, blending the strengths of digital print with in-line finishing, embellishment and conventional processes. At the same time, standalone digital presses will continue to replace aging flexo and toner equipment in applications where flexibility, repeatability and reduced waste are critical.
Overall, the market is moving toward industrialized digital label production where reliability, automation and integration are as important as print quality, positioning high-performance inkjet as a primary production tool rather than a complementary technology.

Elitron, Caroline Bell, public relations manager
Elitron's outlook for 2026 reflects a continued evolution in the label and packaging industry, driven by technological advancements, sustainability efforts, and rising consumer demand for personalization.
One of the most significant trends expected is increased adoption of digital printing and finishing technologies. This will enable brands to achieve greater efficiency, flexibility, and cost-effectiveness in their production processes, while also improving print and cut quality.
Digital will also enable shorter-run and on-demand production, reducing waste whilst improving sustainability.
Sustainability will remain a significant focus, with manufacturers facing increasing pressure to minimize their environmental footprint. The use of eco-friendly materials, recyclable substrates, and water-based inks will continue to rise, while circular economy models will be increasingly adopted across the value chain. Elitron expects that innovative supply chain management and energy-efficient production processes will also be prioritized as part of this shift.
Additionally, automation and AI technologies will become more integrated into production lines, enabling manufacturers to streamline operations, enhance quality control, and reduce lead times. These trends point toward a more efficient, sustainable, and competitive industry in the years to come.
Sustainability requirements will continue to drive the adoption of UV LED curing technology. UV LED technology operates with far greater efficiency, offering printers significant energy savings while still achieving consistent, high-quality curing results. In addition, UV LED systems generate far less heat and contain no mercury. This makes UV LED technology safer and more environmentally responsible, aligning with global regulatory trends and supporting the sustainability commitments of major brand owners. In many regions, utility providers offer grants or incentive programs that help offset the cost of transitioning to greener UV LED solutions.
One of the most impactful uses of AI is analyzing real-time press data to help users fine-tune printing parameters. This ensures a stable printing process even when conditions fluctuate, reducing waste and improving overall print quality.
AI can also be used for predictive maintenance to identify early signs of performance decline. Predictive maintenance enables operators to address issues before they cause unplanned downtime. This improves reliability and extends the lifespan of the equipment.
As production environments become more connected and data-driven, the ability to analyze data will enable printers to operate more efficiently, reduce downtime, and better align with the demands of modern, automated workflows.

Elkem, Sebastien Marrot, Silcolease product manager
As the release liner and label industries enter 2026, silicone release coatings continue to evolve in response to changing market expectations and a more demanding operating landscape. One of the defining elements shaping the year ahead is the significantly increased platinum price observed since the second quarter of 2025, driven by supply limitations and global uncertainties. While platinum is only one part of silicone release formulations, the outlook for 2026 points to a structurally tight and cost‑sensitive environment. This reinforces the need for technologies that ensure efficiency, adaptability and reliable performance across modern coating lines at optimized costs.
Silicone remains central to this landscape thanks to its distinctive combination of fast curing and predictable release behavior across a wide range of paper and filmic substrates. These properties are essential as coaters and label producers work with increasingly diverse materials and higher process expectations. The versatility of silicone chemistry allows label producers to maintain coating consistency, process security and high productivity even as product mixes, adhesives and line configurations continue to evolve.
To support customers in this environment, as a silicone supplier, we are refining our offer to maintain both performance and cost control.
A major area of development is highly reactive solventless thermal systems, designed to cure efficiently at reduced platinum levels. These formulations help maintain line speeds and stable release profiles, while limiting exposure to platinum catalyst volatility.
In parallel, UV‑cured silicone technologies continue to grow their position as a fully platinum‑free alternative. Their instantaneous cure under both traditional UV lamps and modern LED systems offers significant advantages: reduced energy consumption, minimal heat impact on sensitive substrates, and the ability to integrate compact, high‑speed coating setups. LED curing is gaining particular traction due to its efficiency, long lamp lifetime and operational simplicity, making UV coatings increasingly attractive for players seeking both performance and sustainability benefits.
Our UV silicones also support one of the dynamic trends in the market: the ongoing expansion of linerless label technologies. By eliminating the release liner, linerless systems reduce material usage, cut waste generation and simplify logistics. Reliable silicone performance is essential for these solutions, especially in terms of anchorage, release efficiency and printability. As linerless adoption continues to grow across new segments, tailored UV silicone chemistries play a key role in enabling wider industrial use.
Looking ahead, sustainability will remain a driving force in 2026. Market expectations, regulatory trends and customers' own environmental commitments are all reshaping how our silicone release systems are developed and produced. Energy‑efficient curing, whether through optimized thermal processes, UV or LED, will remain a major lever for reducing operational carbon impact. In addition, the industry is increasingly focused on material efficiency and circularity, from reducing silicone consumption to incorporating recycled silicone components with lower carbon footprints.
In a market defined by cost pressures, diversification and sustainability goals, silicone release coatings retain their decisive role. Their unique combination of reactivity, adaptability and environmental potential positions them as key enablers of productivity and innovation in 2026 and beyond.

Esko, Jan De Roeck, marketing director
The increasing integration of artificial intelligence, alongside increased and evolving sustainability requirements and emerging models of digital packaging intelligence, are driving deep and lasting change across our industry. Put simply, we are currently experiencing an unprecedented pace of change.
The future of labels and packaging will be reliant on technological innovations that address key concerns of both brands and converters, namely speed to market, quality and sustainability. In fact, our recent industry research found that sustainability will remain the strongest driver of change in 2026, while the role of smart packaging now and into the future cannot be underestimated.
The arrival of the Digital Product Passport, which provides traceability and consumer engagement opportunities, presents a tremendous opportunity with significant business potential. Ultimately, the key enabler is accessible and secure data about both product and package. 'Doing it right' means ensuring we connect the entire value chain and share data in a secure way.
With integrated agentic artificial intelligence, we are now able to connect people, processes and technologies on a single cloud platform, simplify data exchange between all players in the value chain and thus provide a solid, rich data architecture that is easy to access and simple to exploit while also being completely secure.
This facilitates and accelerates approval cycles and enables a first time-right process for artwork preparation and flexo platemaking. With quality paramount for brand owners, we will undoubtedly continue seeing improvements in flexo print quality as the market adopts state-of-the-art platemaking technology.
The burgeoning use of AI is expected to continue apace as companies experiment further and seek to identify where and how it delivers most value. Its potential to achieve new levels of go-to-market speed, efficiency and quality is undeniable, and the technology is clearly here to stay.

E21 Technologies, Bernat Cortés, CTO
2026 will mark a turning point in how the label and packaging sector manages color, compliance and production intelligence. The industry is moving from fragmented workflows toward fully connected ecosystems where software, hardware and data work as one. At e21 Technologies, we see this shift accelerating across key fronts.
First, user engagement is entering a new era. Operators expect intuitive, role-based interfaces that simplify decisions and shorten learning curves. Predictability and clarity will define the next generation of print workflows.
Second, automation will continue to eliminate variability. The journey from planning to reserving to dispensing will become easy, with modular systems adapting to each converter's scale and ink strategy.
Third, AI-enhanced analytics will unlock previously invisible performance gains — from more intelligent batch optimization to improved first-time-right accuracy and reduced waste.
Finally, increasing regulatory and sustainability requirements will push the industry toward systems that embed compliance into every step of production.

Eson CZ, Tomáš Šesták, founder and CEO
As we enter 2026, the label and packaging supply chain faces converging pressures that define our strategic priorities. Rising material costs, persistent inflation and the ongoing skilled labor shortage continue to challenge manufacturers globally, while market consolidation accelerates across all segments.
Despite a challenging 2025, Eson CZ achieved record growth across all business metrics, proving that strategic automation investments deliver tangible results even in turbulent markets. Our success reinforced a critical insight: automation isn't merely about cost reduction—it's about building operational resilience and agility in an unpredictable business environment.
For 2026, our investment roadmap reflects the industry's most pressing imperatives. Having successfully implemented robotization in primary assembly, we're advancing comprehensive automation throughout our production line—from main GVM machines through laser finishing processes to final packaging and expedition. Parallel to physical automation, we're integrating AI into data entry and quality control, transforming how we manage precision manufacturing data.
The reality is clear: manufacturers must maintain micron-level precision while operating with fewer skilled workers. Our dual focus on new business development and operational efficiency positions Eson CZ to deliver the consistency and speed-to-market that modern label converters demand.

Face Progressive Printed Packaging, Luke Wilson, managing director
As we head into 2026, I believe the print and packaging industry stands at a defining moment. The year ahead will demand more clarity, more courage and more collaboration than ever before. However, it also presents an enormous opportunity for those prepared to lead with purpose.
My hope for 2026 is that sustainability finally moves beyond rhetoric and into genuinely intelligent execution. Brands no longer want packaging that simply claims to be sustainable; they want solutions that are provably ecological, commercially viable and creatively uncompromising.
Our ambition is to solve complex challenges and create the most compelling packaging possible without asking brands to choose between responsibility and impact.
One of my key priorities is elevating packaging to its rightful place as a highly strategic brand storytelling tool. As digital saturation continues to grow, physical packaging has a renewed power to captivate, connect and create unforgettable moments.
In 2026, I expect we'll see progressive brands invest more deeply in impactful design, color, decoration and storytelling, using the power of print to forge genuine emotional connections with consumers across global markets.
I also predict a shift in how authority is defined in our industry. The most trusted partners will not be those offering the loudest claims, but those able to guide brands confidently through complexity.
From the unsexy compliance and supply chain transparency aspects, through to the sexier structural packaging design, innovation and execution stages.
Ultimately, 2026 must be the year the industry proves it can move faster, think smarter, design better and be more creative than ever.

Finat, Jules Lejune, managing director
Entering 2026, the European label sector is cautiously optimistic, but clear-eyed. Demand is stabilizing after a volatile period, yet growth will be incremental and uneven across end-use markets. The winners will be those who combine operational discipline with the ability to adapt quickly to shifting customer requirements and macro uncertainty.
Sustainability will move further from ambition to execution. PPWR, evolving EPR frameworks and supply-chain due diligence expectations are pushing brands to ask for proof: design-for-recycling compatibility, credible data and scalable end-of-life solutions. This is accelerating practical innovation in label materials, adhesives and constructions, and it reinforces the need for cross-value-chain collaboration, especially to build viable collection and recycling routes for release liners and matrix waste.
We also expect momentum in traceability solutions, such as QR, serialization and RFID, supporting circularity and supply-chain efficiency overall.
At the same time, digitalization continues to reshape competitiveness. Workflow automation, smarter data use and AI-enabled process control will help converters reduce waste, improve uptime and manage shorter runs, faster changeovers and increasing SKU complexity. Finally, people remain central: attracting skills and upskilling teams will be as important as investing in equipment.
Our outlook: 2026 will reward resilience, collaboration and evidence-based sustainability, turning compliance pressure into a platform for innovation and long-term competitiveness.

FDG Graphic Machinery
2026 is expected to continue with a positive and resilient development for the label and packaging industry, driven by ongoing demand in food, pharmaceutical and logistics applications.
We observe a growing acceptance of professionally refurbished equipment as converters seek reliable, cost-efficient and sustainable alternatives to new machinery.
Reduced investment risk, faster availability and environmental benefits are strengthening the secondary market.
At the same time, buyers are becoming more technically aware and expect detailed documentation, verification and support comparable to that of new equipment.
Automation, integration and remote service capabilities will further increase in importance. Sustainability will remain a central theme,
especially regarding energy efficiency, lifecycle extension and responsible investment decisions.
Overall, we remain confident that the industry will continue on a stable growth path in 2026, supported by innovation, responsible sourcing and a strong global market for used equipment.

Flexcon, Dan Riendeau, senior director, product management
For 2026, we predict a continued shift in how innovation is defined and delivered across the value chain. Innovation is not limited to new materials alone; it's about how performance, sustainability, and manufacturability come together to solve real-world challenges for brands and converters.
Sustainability remains a primary focus. Brands are looking for label solutions that work within existing recycling systems, support evolving regulations such as EPR, and maintain performance across increasingly demanding application environments. This is driving innovation in adhesives, face stocks, and constructions that enable recyclability, wash-off performance, and compatibility with mono-material packaging formats without introducing complexity on press or in application.
Operational efficiency is shaping product development priorities. Converters need materials that run consistently, qualify quickly, and reduce waste across shorter and more varied production runs.
Innovations that improve coat weight consistency, dimensional stability, and application windows are just as critical as sustainability credentials in delivering measurable value.

The Flexo Company, Alessandro Agnoletto, CEO and founder
In the flexo pre-press field, we expect 2026 to accelerate further a transition that has already been very strong over the past couple of years. As machine manufacturers, we are seeing a clear and continuous shift toward LED exposure. Fluorescent lamps are slowly exiting the market, and even the late adopters are now aligning with this change. For many, LED is no longer seen as a futuristic option but simply as the natural next step for stable, predictable and energy-efficient plate production.
We also anticipate significant growth in water-washable systems. Beyond the operational advantages, environmental considerations are becoming increasingly important, and interest in moving from solvent to water continues to rise. Many companies, including those that were initially hesitant, are now actively exploring water solutions to reduce their ecological footprint and simplify handling.
Another trend we observe is the growing number of printers who traditionally outsourced their flexo plates and are now considering bringing plate production in-house. It is not always clear whether this is driven mainly by cost, by a desire for greater process control, or by both.
However, the trend is real, and we believe it will strengthen in 2026, especially as printers and converters look for sustainable, self-contained solutions based on LED exposure and water technology.

Flint Group, including Xeikon, Walter Benz, president
The label industry enters 2026 with momentum from all sides. We see growth at both ends of the spectrum: accelerated entry-level digital adoption by smaller printers, while mature converters push high-end automation and customization. That dual movement shows one thing: labels remain a crucial bridge between brand and consumer.
Sustainability will define the next wave of innovation. Brand owners push for packaging to support circularity. In that context, the label proves remarkably resilient. It adapts to any packaging material, preserves design freedom and enables compliant communication without locking brands into a single substrate path. As regulations tighten, that flexibility becomes a strategic advantage.
We also expect a sharp rise in demand for variable embellishment. Brands look for standout shelf presence, but they also want personalization, versioning, protection and storytelling embedded in the decoration itself. Digital embellishment, especially when fully integrated into the workflow, will unlock new value for converters who embrace it early.

Frozen Traffic, Robert Kohl, CEO
Let me be direct. Every label converter wants to discuss AI. They're reading about it, competitors are claiming they're using it, and customers are asking about it. But here's what nobody wants to hear: if your shop runs on broken workflows, manual processes, and legacy systems held together with duct tape and prayer, AI isn't going to save you. It's going to expose your vulnerabilities.
What do I see coming? A tsunami of production and creative complexities. The gap between efficient operations and inefficient ones is widening into a chasm. The converters who survive won't be the ones who believe AI will fix their problems. They'll be the ones who did the unglamorous work first—who fixed their pre-press bottlenecks, automated manual handoffs, and standardized internal processes.
You cannot build a smart factory on a broken foundation. You cannot implement intelligent automation when your current processes require three people manually checking each other's work because nobody trusts the system. And you absolutely cannot leverage AI when your data is trapped in silos, your files are stored in someone's email inbox, and your production team gets job specs on sticky notes.
AI amplifies what you already have. Efficient processes become brilliant. Chaos becomes faster, more expensive chaos.
Before you write a check for AI implementation, ask yourself: Can we track a job from estimate to delivery without phone calls and hunting for files? Is our color management actually managed, or is it tribal knowledge that walks out the door when Bob retires?
So yes, learn about AI. Understand what's possible. But then go fix what's broken first. Do the hard, boring work that nobody writes articles about. Do that, and you'll be ready for the tsunami that's already starting.

Fujifilm Europe, Mark Stephenson, business development manager
More and more, I hear how businesses are becoming increasingly risk-averse as they gather and are possibly distracted by mountains of data and analysis. Decisions are delayed, and whole projects are abandoned for lack of clarity as we all drown in a sea of unreliable forecasts and projections.
My goal for 2026 is to present ever more compelling arguments that remove any doubt, and to tell relatable customer stories that say far more than data tables or industry forecasts.
This is the year of print and packaging in the real world.
Are we talking directly to our customers or have we settled for relationships by proxy of emailed documents, shared links and executive summaries? This is the time for us to lift our eyes from Excel, Tableau and the weekly dashboard and do business face to face, eye to eye, B2B.

Gallus, Dario Urbinati, CEO
2025 was an important year for Gallus, as large-scale innovation and development began to take shape. The launch of the Gallus Five, Gallus Alpha and Gallus MatteJet solutions marked a notable progression in turning our long-term vision of a smart, connected print landscape into reality, delivering solutions that enable meaningful advancements for printshops across the industry.
These platforms not only enhance automation, productivity, and waste reduction, but importantly, make digital technologies a viable, profitable choice for more businesses. This shift across the label sector was underscored by strong engagement at this year's Labelexpo Europe, where the response to the latest products from Heidelberg and Gallus reaffirmed the market's demand, and readiness, for flexible, automated, and integrated production ecosystems.
Looking to the new year, we are focused on supporting our customers as these new solutions are adopted at scale. Building on strong sales success at Labelexpo and throughout 2025 across our portfolio, the coming months will see converters worldwide bringing this technology to life on their printshop floors. With the newly established Gallus Print Academy, we look forward to working alongside these customers to unlock high levels of efficiency, capability, and profitability.
January will also see the new Gallus Alpha installed at the Gallus Experience Center, joining the Gallus Five and the company's heritage technologies, such as the industry-leading Gallus Labelmaster 440, and providing visitors with access to the full, evolving Gallus portfolio.
As we enter 2026, Gallus and Heidelberg move forward aligned behind a robust technology portfolio for the growing label market and a dedicated global team, with a shared outlook for print industry success – and a clear vision for shaping its future. Alongside its partners and customers, Gallus will continue driving performance, joint success, and the ongoing evolution of the industry.

GEW, Robert Rae, managing director
The volatile global political situation makes economic predictions very difficult. However, printing activity was high in the second half of 2025, and there is confidence that 2026 will be a strong year for sales, both on traditional and digital machines.
Regulatory pressure on ink and varnish formulators affected performance and costs in 2025, and we see a trend toward increased power requirements, especially for LED lamps.
We expect further growth in LED volumes and a continuing reduction in the mercury lamp business. During 2025, GEW’s production of LED systems reached 55 percent of our total manufacturing, and we expect this to rise to over 60 percent by the end of 2026.
However, the US market’s transition to LED remains slower, and some geographically or economically isolated markets still have a strong preference for mercury due to the higher cost of LED chemistry there.
Further European legislation from 2027 on refrigerant gases has driven new innovations in water-cooling technology and has heightened the preference for air-cooled UV systems where possible.
Whilst digital printing continues to expand, the demand for analogue print techniques remains high and narrow web printing machines are increasingly able to compete with wider web machines for flexible packaging applications.

Global Vision, Myka Luchuk, communications manager
In 2026, we predict that printers will embrace cloud-based solutions and automation to streamline operations, improve turnaround times, and reduce errors across the print production lifecycle. Advances in APIs and cloud computing are transforming presses from isolated machines into integrated components of broader business workflows.
Connected press rooms deliver real-time visibility across jobs, devices, and sites, enabling earlier issue detection, reduced manual intervention, and fewer costly errors. Automation will increasingly manage routine decisions, allowing teams to focus on optimization, consistency, and continuous improvement rather than reactive problem-solving. As these technologies mature, press room data becomes a strategic asset. Printers will use connected systems to drive predictive quality control, improve forecasting accuracy, and make faster, more informed decisions across the organization.
By the end of 2026, the gap between connected and disconnected press rooms will be clear. Printers that embrace cloud connectivity and automation will lead in speed, quality, and reliability, while those that delay risk falling behind in an increasingly demanding and data-driven industry.

GoUnpackaged, Catherine Conway, policy lead
2026 is the year retailers, brands and governments need to step up their reuse efforts. Now that EPR fees are increasing the cost of unsustainable packaging, the obvious answer for many products and use cases is reuse.
Evidence shows that the switch to well-designed reusable packaging will lower overall system costs and EPR fees and dramatically reduce the environmental impacts of packaging by lowering carbon emissions, reducing virgin resource use, and generating less waste.
With the reuse packaging partnership's commitment by nine leading UK retailers to implement an interoperable 'buy anywhere, return anywhere' reusable packaging system across multiple retailers and brands by 2030, and WRAP's new Packaging Pact, it's time for leading businesses to turn their words into action and put us on the transition to a meaningful level of reusable packaging for consumers to access.
Research shows that over three-quarters (77percent) of consumers want to see all retailers offer reusable, refillable, and returnable packaging long-term. This will take time to implement, so 2026 must be the year we start.

Graymills Corp, Kristen Shields, president
We’ve unplugged our crystal ball, waited two minutes, then plugged it back in. Let’s take a future glimpse at our industry over the next 12 months.
Workforce recruitment and retention continue to be at the top of everyone’s list. While much of the conversation rightly focuses on retention through upskilling and reskilling, we also need to take a hard look at how we communicate opportunities available to a younger workforce that may not immediately see label manufacturing as a career destination.
Beyond developing clear messaging to support workforce expansion, we must better articulate that our industry offers long-term, stable careers with genuine pathways for advancement. To do this, label converters, press manufacturers and suppliers must continue working side-by-side with education and training professionals. We’ve made major progress over the past several years, and in 2026 we can expect to see even more innovative collaborations with high schools, technical/vocational schools and universities. Apprenticeship programs are going to expand.
No predictions would be complete without AI entering the chat. The rise of AI permeates nearly every discussion, meeting, and industry conference. It’s still the wild west. At Graymills, we recognize that AI has the potential to significantly reduce costs, improve efficiency, and enhance decision-making while also understanding the importance of future-proofing our business rather than chasing every emerging tool.
The bigger question isn’t whether AI will transform our industry, but whether we’ll be able to collectively keep pace with its lightning-fast evolution in a single year. The answer is likely no, but we foresee 2026 as an important time for experimentation, governance and integration.
As in 2025, the industry will continue to closely monitor the global landscape as geopolitical tensions, trade policies and regional conflicts contribute to ongoing unpredictability. There will be regulatory challenges in the US due to the patchwork of sustainability related regulations at the state level. The EU will face its own challenges with the implementation of PPWR. Both suppliers and converters must continue to evaluate how to become more resilient and adaptable amid these rollercoaster market dynamics.
From a growth perspective, we expect to see the strongest momentum in Asia, driven by expanding consumer markets, increased demand for packaged goods and continued investment in manufacturing infrastructure.

Deepnest by Greyparrot, Yaseed Chaumoo, managing director
2026 will be the first year that packaging performance at the sorting line shows up directly on a brand's profits and losses. In the UK and EU, the era of 'theoretically recyclable' packaging is ending.
From 2026, EPR and the EU's PPWR start to link fees and obligations to how packaging behaves in the waste system, not just what's printed on the back of a pack.
Recyclability will determine whether a format sits in a green, amber or red fe band, and therefore whether it is cheap or expensive to put on the market.
For FMCG and CPG leaders, this is no longer a compliance footnote. It is about controlling three things at once: packaging costs, climate impact and competitiveness. Brands that move early to design for real-world sortability will pay less in EPR, face fewer regulatory shocks and be better positioned with retailers and consumers. Those who don't will be subsidizing everyone else.

GSE, Maarten Hummelen, marketing director
In 2026, data will become the decisive asset in label and packaging converting. The ability to capture, manage and share accurate information - especially about inks - will underpin compliance, sustainability and responsiveness in increasingly regulated supply chains.
Stricter environmental and packaging safety legislation is the primary driver. Extended Producer Responsibility schemes and EU Digital Product Passports will require detailed disclosure of material composition, recyclability and carbon impact.
Printers will need robust digital traceability records proving the safety and compliance of every ink, coating and packaging component, especially as food-contact rules tighten at a regional level, and inks continue to influence recyclability outcomes.
At the same time, brands expect greater transparency from the retail goods supply chain, with respect to environmental and social impact. Vague marketing claims about being sustainable are not enough. To be credible in the eyes of the customer, suppliers must quantify their impact by providing measurable, auditable data.
Demonstrating carbon footprint and responsible material choices, therefore, is shifting from being 'nice to have' to becoming a legal and ethical obligation. This level of reporting is only possible with integrated, automated data collection at job and batch level.
Demographic and labor trends are also driving digitalization and automation in the print workflow. With a persistent skills shortage and a new generation that expects digital tools, converters will increasingly automate processes to ensure job satisfaction, reduce complexity, avoid errors and delays, and free people for higher-value tasks.
We expect closer collaboration between workflow partners to improve data exchange between software platforms, which will be key to meeting reporting obligations and achieving further performance gains.
Ultimately, intelligence about raw materials and processes is becoming fundamental to trustworthiness in label and package printing.

HB Fuller, Anna Zieba, global marketing manager
The coming year promises exciting opportunities for the tapes and labels industry as performance, sustainability, and efficiency converge to shape customer expectations. At H.B. Fuller, we anticipate continued momentum in sustainable solutions, with wash-off labels gaining traction to support recyclability and compliance with evolving regulations.
Brands are increasingly prioritizing circularity, making adhesive technologies that enable clean separation and material recovery a critical differentiator.
We also expect our removable and ultra-repositionable Gel-Tac portfolio, powered by microsphere technology, will play an important role in applications requiring precision placement and clean removability, particularly in masking and temporary labeling applications. This innovation enhances user experience while reducing waste, which aligns with sustainability goals.
Looking ahead, 2026 will require adhesive producers to balance sustainability with versatility and reliability. Solutions that simplify complex applications, perform on challenging substrates, and support operational efficiency will define market leadership. At H.B. Fuller, our focus remains on enabling customers to meet evolving regulatory demands, achieve design freedom, and advance their sustainability commitments, helping them turn ambitious ideas into reality.

Henkel Adhesive Technologies, Elodie Picard, head of sustainability
In 2026, the label industry is operating in a phase where voluntary commitments no longer drive sustainability, but by concrete regulatory and operational requirements. Regulations such as the EU Packaging and Packaging Waste Regulation (PPWR) are increasingly shaping material choices, design decisions and end-of-life concepts for labels.
A key development is the growing focus on circularity beyond material substitution. Labels are expected to actively enable recycling, for example, through improved wash-off performance, compatibility with different recycling streams and designs that minimize contamination. At the same time, efficiency and CO2 reduction remain critical, driving demand for solutions that reduce material usage and energy consumption.
At Henkel, we see strong industry momentum around this topic, reflected in the positive feedback received at Labelexpo Europe on our theme of enabling circularity for labels. As the PPWR moves from regulation to phased implementation over the coming years, brand owners and converters are increasingly seeking more specific, compliant solutions. Our focus is on advancing adhesive technologies that combine high performance with recyclability support, including wash-off solutions and recycling-compatible systems, while ensuring robust processing performance under demanding conditions.
Looking ahead, progress will depend less on isolated innovation and more on close collaboration across the value chain to meet performance, compliance and circularity requirements simultaneously.

HP Indigo, Noam Zilbershtain, VP and general manager
The past year marked a pivotal shift: automation and data-driven workflows have become industry standards, enabling converters to scale capacity while reducing friction and waste.
Nonstop digital printing empowers customers to maximize uptime and profitability through 24/7 operations. This approach addresses labor shortages, rising costs and sustainability mandates, while reinforcing integrated ecosystems that connect brands, converters and supply chains. Looking ahead, three pillars define HP's roadmap: more jobs with less friction, deeper brand engagement, and intelligence at the core. Versatility and scalability will be critical differentiators, allowing converters to pivot across formats and meet surging demand.
Interactive packaging and personalized campaigns will gain traction as brands seek stronger consumer connections. Service-based models and advanced software will further elevate efficiency and strategic value.
Innovation is not just about technology—it's about creating value for customers and building resilient, connected ecosystems.

Klöckner Pentaplast, Laurent Foldes, market development manager for labels
2026 will be a decisive year for the label industry, as sustainability shifts from an ambition to a measurable obligation. With PPWR entering its transition phase, labels will be judged not only for aesthetics and cost, but for how effectively they enable circularity and carbon-footprint reduction.
A key shift will be the move towards label solutions that actively support low-carbon packaging systems. This means lighter materials, wash-friendly inks, and designs that protect the recyclability of the container, so brands can maximize the use of high-quality local recycled content, rather than relying on imports with a heavy environmental footprint. Labels that disrupt sorting or contaminate recycling streams will directly undermine a brand's ability to build local circular loops.
Recyclable shrink sleeves, floatable polyolefin materials for HDPE, and compatible cPET solutions for PET bottles will gain momentum as converters and brand owners look for credible pathways to reduce emissions across a package's full life cycle. These technologies will sit alongside digital tools like traceability codes, watermarks, and DRS-ready markings that help ensure recycled materials are captured and reused where they are consumed.
In 2026, labels will no longer be a passive decoration; they will be a strategic lever for circularity, carbon reduction, and regional material reuse. The industry must prepare now.

Kroenert, Andrea Glawe, area sales director
Ongoing trade tensions and tariff barriers are affecting global trade and will dominate the markets, particularly in 2026. Subdued business prospects in the release liner and label market are causing label producers to hold back on investment. This affects the machinery sector, in which Kroenert strives to acquire real market opportunities for tailor-made coating and laminating machines. In doing so, we focus on sustainable machine solutions, energy-efficient machine concepts and optimized technologies that offer our customers greater flexibility in responding to rapidly changing markets. Kroenert is evaluating methods to measure the carbon footprint of our coating and laminating machines and is cooperating intensively with the related working groups within Finat.

Konica Minolta Canada, Rob Gradishar, director of production and industrial print
As we move into 2026, the print industry enters a year defined by rising expectations from brands: faster turnarounds, shorter runs, more SKUs and greater demand for personalization. These pressures are creating significant opportunity – especially for printers that embrace digital label production. Digital platforms have matured to deliver the speed, agility and profitability needed to thrive in a market where variability is the norm.
Three major trends will shape the year ahead. First, the shift toward digital continues to accelerate as shops look for simple, reliable solutions that complement existing flexo or offset equipment. Intelligent automation and unified workflows will be essential, enabling print providers to scale efficiently while navigating ongoing labor shortages.
Second, SKU proliferation is reshaping production strategies. With more versioning, regional variations and frequent design updates, digital’s quick changeovers and predictable economics make it the ideal equipment for short‑ to mid‑run work. This surge represents both a revenue driver and a competitive differentiator for shops ready to streamline integration and reduce bottlenecks.
Finally, digital embellishment is gaining momentum as brands seek ways to stand out. Premium finishes like foil and varnish are becoming more accessible, practical, and profitable—positioning providers to add value while elevating their offerings.
Overall, 2026 will reward printers who invest in automation, workflow intelligence, and flexible digital platforms designed for growth.

Konica Minolta Business Solutions Europe, Toshi Uemura, executive officer and head of industrial print
In a new year with a focus on EU packaging mandates, global supply shifts, and rising consumer demand for sustainability, digital printing will be a mainstream driver in labels, packaging, and embellishment. At the same time, it will reshape how converters rethink possibilities.
Global digital label output is forecast to accelerate sharply in the next few years, driven by sustainability imperatives, technology innovation, and a buoyant consumer goods sector. These themes were outlined in this recent blog marking a decade of progress in labels.
Following on from predictions made a year ago – covering AI and automation, smart labels and digital, and a shift towards premiumization in food/beverages - we believe there are four key additional trends in 2026 that will be influencing consumer, brand and label converter thinking.
2026 marks the full implementation of the EU Packaging and Packaging Waste Regulation (PPWR), effective since February 2025. This milestone requires brand owners and label converters to rethink packaging and integrate design-for-recycling principles, source certified materials, and implement smart tracking systems to meet circulatory goals. It’s a crucial step forward towards the EU’s goal of making all packaging recyclable in an economically viable way by 2030.
Compliance will now demand proactive circularity. This will integrate recyclability, reuse, and transparency from the outset. Digital label production is well placed to support this shift, offering lower waste, efficient short runs, and traceability. Converters with certified materials, design-for-recycling capabilities, and smart tracking systems will be at the forefront of this transition.
With regulatory requirements tightening across sectors, extended content labels (multi-layered or booklet-style) are seeing exponential growth. ECLs enable manufacturers to include complex regulatory, multilingual, or safety information within limited packaging space. These are essential for industries such as pharmaceuticals, cosmetics, and chemicals.
Pharmaceutical demand is accelerating as aging populations, globalized supply chains, and new drug approvals expand labeling needs. Rising safety standards, patient-centric packaging, and advances in digital printing technologies will sustain this momentum.
At Labelexpo Europe 2025, Konica Minolta unveiled the prototype of a new AccurioLabel press featuring an in-line IQ unit for automated quality control. This was part of a broader focus on enabling converters to take or investigate their first steps into digital, unlock new market opportunities, and bring outsourced work back in-house.
Integrated production lines showcased at the record-breaking show highlighted solutions for high-growth sectors. These include retail, pharmaceuticals, and logistics. Future-ready systems will simplify onboarding, speed up versioning, and enable agile job switching. Converters will embrace compact, connected, and highly responsive production environments to meet the demand for shorter runs and faster turnaround times.
Digital production is transforming label markets by enabling automation, personalization, sustainability, and smarter supply chains. Faster onboarding, reduced inventory, and on-demand customization are becoming hallmarks of modern converter operations.
The label printing industry is entering an era of accelerated innovation - and digital will be at the heart of it.

Kurz Transfer Products, Allan Quimby, head of marketing
In 2026, the global label market will continue evolving from general product identification toward high-impact brand expression and consumer experience, driving stronger demand for premium embellishment.
Brand owners must defend higher shelf prices in categories like spirits, wine, beauty, and specialty foods; metallics, holographic effects, and tactile finishes have become proven tools to signal quality, authenticity, and sustainability at the first moment of consumer interaction.
Converters, meanwhile, face rising cost, labor, and regulatory pressures. They need embellishment solutions that deliver striking visual and haptic impact while improving efficiency, recyclability, and material reduction.
This strongly favors Kurz technologies: thin-carrier transfer products, recyclable decoration concepts, and digital embellishment platforms that reduce waste, shorten makeready, and enable late-stage customization.
In 2026 and beyond, winning label strategies will combine bold visual storytelling with measurable ROI. This will require greater shelf appeal, stronger consumer perception, and more flexible production.

Lombardi, Nicola Lombardi, marketing manager
As we move toward 2026, the converting industry will continue to navigate a world shaped by geopolitical instability, economic uncertainty and increasingly fragile global supply chains. In this scenario, converters are being pushed to rethink not only how they print, but what they print and for which markets.
Mid-web and flexible packaging are set to become key pillars of this transformation. The ability to serve multiple applications, from labels to flexible packaging, on a single platform is no longer a competitive advantage, but a strategic necessity. Flexible packaging, in particular, offers converters greater resilience thanks to its broad market reach, faster product cycles and growing demand across food, beverage, home care, and personal care sectors.
At Lombardi, we see a clear shift toward mid-web solutions that combine productivity, material efficiency and adaptability. Converters are looking for robust platforms capable of handling a wide range of substrates, supporting sustainable materials and scaling with evolving market needs. Hybrid architectures and modular machine concepts will be essential in enabling this transition while protecting long-term investments.
In an unpredictable global landscape, technology must empower converters with flexibility, reliability and confidence. Those who invest in versatile mid-web and flexible packaging technology will be better positioned to absorb market shocks, diversify revenue streams and build sustainable growth for the future.

LPC, Jennifer Dochstader, founder
For label converters, I think 2026 will be a year defined less by big swings and more by day-to-day decision-making under pressure. Labor remains tight. Converter margins are under continuous strain. Lead times, pricing volatility and broader economic uncertainty continue to complicate planning. And yet, most converters aren’t in retreat mode.
Over the past two months, LPC has conducted an extensive survey of more than 70 North American label converters to better understand how companies are entering 2026. We asked questions like: What are converters’ CAPEX strategies this year? How exactly are they upskilling their production floor personnel? What are they expecting more from suppliers to help them operate more efficiently in a constrained environment?
Their feedback was clear: converters are still investing, but with far more scrutiny than in years past. Capital decisions are increasingly tied to productivity, automation and the ability to keep presses running efficiently with fewer people.
For all converters regardless of size, the focus has shifted more than ever toward operational fundamentals. Improving backroom efficiencies, reducing downtime and bringing more predictability to operations are taking priority over aggressive expansion. We’re seeing press technology choices become more application-driven, with flexo, digital and hybrid presses evaluated based on how they support specific job profiles, automation goals, and, in some cases, entry into new markets.
For suppliers, I think 2026 will be all about follow-through and support. Converters are looking for partners who deeply understand their operational pressures and consistently help make the production floor easier to manage. In a market environment like this one, continuing credibility won’t be based on what suppliers are saying, it will be about how reliably they deliver.

Mark Andy, Duane Pekar, president and CEO
As the industry moves into 2026, productivity has become the defining metric for success in the label and package printing market. At Mark Andy, we see this clearly reflected in conversations with customers and in what we've learned from converter groups that underwent financial and leadership restructuring in 2025.
Hybrid production will continue to play a critical role in achieving step-function productivity gains for converters. Simply put, hybrid presses combine the benefits of in-line converting with the benefits of digital printing. This trend is transforming production floors by reducing labor and the number of machines, while simplifying workflows that once required off-line converting and finishing.
High-speed hybrid platforms take this one step further by increasing the volume crossover point at which digital printing is more cost-effective than flexo. Customers will often realize a payback of less than a year on their high-speed hybrid investments by achieving savings on larger volumes of existing flexo work, in addition to processing their digital work with the efficiencies of single-pass converting.
At the same time, many converters are focused on maximizing output from existing equipment by achieving and sustaining higher run rates. We often see machines running at a fraction of their speed and hear customers' frustration with their inability to maintain rates across production runs. Converters are also retiring older equipment in favor of new machines.
Often a two- or three-to-one replacement can be achieved with improved quality and consistency. This is a tough decision for converters who believe they are leveraging a fully paid-off asset, but who are at a competitive cost disadvantage on every label they produce with an outdated press.
Productivity in 2026 is not confined to the press alone; supply chain responsiveness and service support will remain key differentiators. Converters need fast, reliable access to dies, plates, parts, and consumables, along with steady technical support, to keep presses running and avoid unplanned downtime. Many converters don't know how much they spend on consumables and they're leaving money on the table by ignoring this portion of their spend.
As we look ahead to 2026, Mark Andy has aligned its business around these realities, supporting productivity gains both through new technologies and by helping customers get more from the equipment they already own.
By prioritizing productivity-driven solutions across equipment, service, and consumables, we are positioned to partner closely with our customers as they work to do more with less and operate more profitably in an increasingly demanding market.

Mark Andy Print Products, Andy Clarke, European operations director
Sustainability is mission-critical for any business and must be viewed holistically. Every part of the supply chain is now under scrutiny and needs to show how it is contributing to sustainability initiatives and the transformation of end products into recyclable packaging solutions that feed the Circular Economy.
For printers diversifying into new markets and using technology to print a variety of packaging types, plate mounting tapes are increasing in importance.
Tapes have a pronounced impact on print quality, with hardness, thickness and adhesives all needing to be considered, alongside the substrate being printed on, whether that is a label paper, a flexible film or carton board. In turn, these impacts print quality, waste generated and production optimization.
The obvious benefit of this is increased machine uptime and enhanced productivity. Still, when viewed through the broader lens of efficiency and sustainability, the role of equipment, parts, and consumables in helping packaging printers deliver on their sustainability and ESG goals must not be overlooked.

Nicley Machinery, Avon Liu, marketing manager
While the label and flexible packaging sectors continue to face tighter converting tolerances and a growing reliance on automation, the equipment, such as slitter rewinders and spoolers, continues to advance in speed and precision. Converters face a widening skills gap: experienced operators are retiring, skill transfer is slowing, and fewer young technicians are entering converting roles.
This shift affects not only how converters run daily production but also how they secure long-term uptime reliability. Throughout 2025, Nicely Machinery observed that highly automated converting lines may still experience unexpected downtime when operator knowledge is lost.
In 2026, competitiveness will rely not only on speed and accuracy, but on keeping equipment performing reliably over longer operating cycles. As substrates become thinner, more recycled, and more sensitive, maintaining stable tension and web handling becomes a continuous requirement rather than a one-time setup.
We expect more converters to formalize maintenance schedules, adopt structured inspection programs, and treat preventive service as part of production planning, especially in high-utilization operations that use slitting, rewinding, or spooling systems.
Looking ahead, converters may depend less on new installations and more on keeping existing equipment performing at its best.

Nilpeter, Martin Tailberg, marketing manager
In 2026, we expect the market to be shaped by a world that remains unstable. Tariffs, regional wars, and political uncertainty will keep putting pressure on supply chains, cost structures, and long-term planning. But history shows that disruption also creates new opportunities. And because trends develop differently across regions, our position as a global player gives us an advantage: we can see patterns early, compare how converters respond in different markets, and translate that insight into relevant solutions.
On the label side, we see continued momentum in multi-layer and extended content formats. Even though certain chemical labeling requirements have been pushed to 2027, brand owners still need more space for information, multiple languages, and compliance-related messaging. That demand is not going away.
At the same time, flexible packaging remains the fastest-growing segment, with a clear shift towards pouches and sachets. This is driven by packaging directives and sustainability targets, and it is accelerating the need for solutions that work with mono-material structures, or laminated barrier constructions designed so they can be separated and recycled more easily. For converters, that development is creating growth opportunities, but also higher expectations for flexibility and consistent performance.
We also expect stronger competition in segments like shrink sleeves and wraparounds. As more converters enter or expand, the winners will be those who can increase efficiency and productivity while maintaining stable quality. It’s not just about running faster, but about running smarter and more predictably.
That links directly to another major shift we see: the market is moving beyond mechanical press performance alone. Customers are dealing with more SKUs, shorter runs, faster changeovers, and increasing pressure on lead times. So, the real focus becomes make-ready, reproducible quality, and integration into the wider workflow. This is also where software and data become decisive. We see a clear and continued demand for the ability to pull valid, usable data out of the press and turn it into process optimization. AI will naturally play a growing role in that development, supporting better decisions, more stable production, and higher overall equipment effectiveness.
Finally, we see technology advances opening new application opportunities. With increased speed and capability in 26in flexo, there is potential to compete in selected use cases traditionally served by CI, especially as UV/LED ink solutions gain broader acceptance among brand owners and end customers.
Overall, yes, the global market for labels and flexible packaging continues to grow steadily through 2026. The segments driving that growth are ones where Nilpeter is already strongly positioned. But the demands are rising. Success will increasingly come from combining productivity with flexibility, and from differentiating through software, data, and the strength of service and support that helps customers deliver consistently, day after day.

Nobelus, Angie Mohni, chief marketing officer
As we enter 2026, I see an abundance of opportunities for label converters and finishing solutions providers like Nobelus. Consumer brands are increasingly demanding differentiated solutions both on the shelf and for a memorable unboxing experience. Label converters who seek out new, innovative solutions that target performance and specialty finishes will continue gaining market share. Holographic, soft-touch and rough-touch finishes remain underutilized in the market and therefore represent new opportunities for the industry.
Opportunities also exist for label converters to explore new technologies within the prime label space, such as UV inkjet. Whether or not such technology ultimately proves itself suitable for prime label producers, it underscores the continued investments and advancements the industry is making.
In the wake of economic and political disruptions, 2026 also holds the promise of stability and the opportunity for growth for label converters who remain vigilant. Tariffs have been in place for nearly a year, leading to continued pressure on pricing and margins. However, converters who prioritize operational efficiency, targeted and thoughtful implementation of AI and collaboration with partners will find themselves in a unique position to overcome these hurdles where others may stumble, outmaneuvering the competition for long-term success.

Notpla, Pierre-Yves Paslier, co-founder
I'd say 2026 is the year natural polymers will become a standalone market category, especially for foodservice packaging. It's not only Notpla's seaweed boxes in the market that are so exciting; other players like Xampla's green peas and Traceless corn are making their first steps out of the lab and into consumers' hands. We see that as a good thing!
I also believe 2026 marks a real turning point in how the industry recognizes the health implications of microplastics. The evidence is now linking everyday packaging materials to microplastic exposure through food and drink, with evidenced impact on our brains, balls, and babies.
What's striking is that this issue polls consistently well across the political and cultural spectrum. In an increasingly polarized world, protecting human health is something people can still agree on.
As that consensus strengthens, we're seeing brands' desire to move decisively towards materials that are safe by design, rather than relying on complex chemistries to manage risk, fundamentally reshaping how we define decency and responsibility in packaging.

Omet, Marco Calcagni, sales director
Looking ahead to 2026, the label market will continue to face strong competitive pressure, prompting many converters to broaden their scope toward short- to medium-run flexible packaging and, increasingly, toward folding carton, where sustainability-driven demand is accelerating.
In this environment, technology choices will hinge on production versatility: printers need platforms capable of shifting quickly between applications, ensuring faster changeovers, lower waste and consistent quality across a wider range of materials.
I expect growing interest in advanced configurations that combine high-efficiency flexo with targeted technologies such as digital, offset, gravure or specialty processes, as converters search for reliable ways to differentiate their offering while keeping turnaround times tight.
Automation, modularity and intelligent workflow management will be decisive factors enabling this transition.
Service will also become an even more strategic asset. Remote diagnostics, AI-supported assistance, and comprehensive operator training will directly influence productivity and return on investment, strengthening long-term customer relationships.
Partnerships across the supply chain will remain essential, fostering innovation in areas such as sustainable substrates, energy-efficient processes and hybrid production ecosystems.
Entering 2026, Omet will continue to focus on customer-driven innovation, delivering flexible, high-performance solutions that support converters as they adapt to new market dynamics and prepare for the next wave of opportunities.

Organik Kimya, Sümeyye Yildirim, sustainability and marketing
In 2026, sustainability will continue to shape the future of the labeling industry, driven by both regulatory requirements and brand-led initiatives. As converters and end users increasingly seek solutions that reduce environmental impact without sacrificing performance, water-borne technologies—particularly sustainable adhesive systems—are expected to gain significant momentum.
The shift toward compostable, recyclable, and renewable-material-based packaging will further accelerate, creating strong opportunities for innovation in pressure-sensitive adhesives.
At Organik Kimya, sustainability remains central to our R&D strategy. We anticipate that 2026 will be a year in which high-performance, environmentally responsible adhesives become the new industry benchmark.
As an active member of Finat, Organik Kimya will continue to drive progress in sustainable Water-Borne PSA technologies and contribute to the industry's shift toward circular and responsible labeling solutions.

Pantec, René Abächerli, CEO
As we look toward 2026, the label industry faces a polarized challenge: brands demand increasingly sophisticated, high-end embellishments to stand out on the shelf, yet the pressure for sustainability and cost-efficiency has never been higher.
At Pantec, we predict 2026 will be the year when sustainable premiumization moves from a concept to a production standard. The days of sacrificing efficiency for high-quality finishing are over. Converters will increasingly rely on advanced in-line systems that allow for multi-stroke embossing and foil stamping at high speeds, eliminating off-line bottlenecks.
Furthermore, foil saving will dominate the conversation. Technology that allows for significant foil reduction, without compromising the visual impact of the design, will be crucial. Converters utilizing smart foil-saving software and modules will gain a competitive edge by lowering consumable costs and reducing their carbon footprint.
In short, 2026 will not just be about how good a label looks, but how intelligently and efficiently that look was achieved. High-performance embellishment will become the key differentiator for printers navigating the balance between luxury and logic.

PPG Teslin, Diane Merzbach, global strategic market manager
The year ahead will place even greater emphasis on material performance as converters navigate more demanding applications across chemical segments, healthcare, and other industrial and regulated environments. Labels must do more than ever: withstand temperature extremes, resist chemicals and abrasion, support tighter tolerances, and maintain integrity through rigorous handling, sterilization, or long service life.
These pressures are driving a focused interest in synthetic materials engineered for durability, conformability, and predictable on-press performance. Converters are prioritizing substrates that print consistently across inkjet, toner and flexo platforms, especially as hybrid workflows expand. Versatility across print technologies will remain a core requirement as brands and printed packaging buyers demand shorter lead times and converters push more work through digital press systems.
Performance in cleanrooms, laboratories, and controlled manufacturing environments will also become a stronger point of differentiation. As pharmaceutical and medical-related workflows evolve, materials must minimize particulate shedding, remain dimensionally stable, and maintain adhesion on small-diameter and challenging surfaces without compromising application reliability.
Looking ahead to 2026, substrates that remove variability across the production process will play an increasingly important role. Materials that deliver stable and repeatable results across every stage of production will give label and printed packaging converters the confidence to take on more complex work and support customers in markets where reliability is non-negotiable.

Prati, Concetta Daniela Binario, communication manager
In 2026, the packaging printing sector is undergoing a major transformation driven by Industry 5.0, which blends digitalization and automation with sustainability and energy efficiency.
Across Europe, the market continues to grow thanks to technological innovation, environmental regulations, and the rising demand for sustainable and customized packaging.
Investment in low-energy-impact machinery is increasing. UV-LED curing systems, high-efficiency dryers, and low-consumption motors are helping optimize costs and performance while reducing environmental footprint.
Safety and compliance are taking on an increasingly central role, with European regulations demanding greater attention to human safety, environmental protection and overall system integrity.
Overall, 2026 marks a transitional phase toward more responsible, efficient and sustainable packaging. Companies that embrace the principles of Industry 5.0 will be best positioned to compete in a rapidly evolving market.
Most Prati machines are already designed and compliant with the new regulation coming into force in January 2027. They are built to be safe, including from a cybersecurity standpoint, and aligned with energy-saving requirements. In short, they are machines ready for the future.

RK Print Coat Instruments, Alan Harris
Product producers are under pressure to present and market food, beverage and other items in effective, safe packaging with long shelf life and good barrier resistance and with minimal impact on the environment.
Everyone knows we need to conserve resources and reduce carbon footprint. Barrier films with high recycled content can contribute to sustainability objectives. Mono-materials and surface coatings hold great promise.
With regard to flexible constructs, the trend noted in 2024 and 2025 for year-on-year growth should continue through 2026. RK Print Coat Instruments note that many organizations are turning to water-based inks and coatings with lower solids content.
Barrier critical properties that may be required for flexible packaging onto films and papers include permeability, heat resistance, water vapor protection, etc. Some barrier properties are easier to obtain than others.
Obtaining a good moisture barrier may be relatively easy; a barrier to gases, much harder. RK Print Coat Instruments VCML pilot coater and VCM bespoke pilot/production coater are used to trial and develop new materials and processes. Color communication devices for flexographic pre-press and for gravure are installed worldwide.

Rosas Maschinenbau, Maurice Rosas, head of production
The push for automation and transparency in supply chains continues to drive interest in RFID-enabled labels. Brand owners, logistics providers, and retailers increasingly demand unit-level visibility to optimize production, distribution, and inventory management. Serialized RFID labels are central to this shift, enabling each product to be uniquely identified and tracked throughout its lifecycle.
For converters, integrating serialized RFID into production presents both opportunities and challenges. Modern systems must combine high-throughput encoding, optical inspection, and variable-data printing, while ensuring seamless connectivity with ERP and warehouse platforms. Rosas Maschinenbau has developed platforms that integrate tag-inserting, encoding, and printing in a single process, supporting diverse materials and verifying both printed and encoded data for integrity.
Looking ahead to 2026, we expect adoption of serialized RFID labels to accelerate, driven by the need for end-to-end traceability, anti-counterfeiting measures, and data-driven supply chain insights. Converters who invest in these capabilities can expand their value proposition by offering functional, data-enabled label products that support digitalization strategies and enable more responsive, efficient operations. Machinery suppliers will continue to play a pivotal role in lowering technical barriers and enabling industrial-scale deployment.

Rotometal, Gabriela Fitzgerald, marketing manager
As we approach 2026, the label industry is entering a period of profound transformation. The market's growth comes with a hard stop of regulatory deadlines and intensifying economic pressures. For the modern printer, survival is no longer just about output. It is about precision, material innovation and the agility to absorb margin compression.
Economic consolidation is accelerating. With raw materials accounting for up to 75 percent of costs, SMEs are facing severe margin pressure. In this environment, operational waste is the enemy.
This is where the technical advantage of high-quality tooling becomes a financial lever.
By August 2026, compliance with the EU's Packaging and Packaging Waste Regulation (PPWR) will become mandatory. The transition to mono-material polymers, compostable films and wash-off materials requires capable tooling partners.
The industry is also moving toward flexo-digital integration to manage the workforce challenge and handle complex, medium-length runs. Automation is no longer an option; it is a necessity.
In a market defined by consolidation and rapid regulatory shifts, the winners will be those who choose partners committed to long-term innovation.

Rudholm Group, Sven Herold, VP sales and operations in the EU
As we move into 2026, labels and packaging are becoming more strategic for apparel brands. They are no longer just for identification. They are now key tools to communicate product data, sustainability credentials, and compliance information.
At Rudholm, we see this shift every day in our work with global brands. Regulations such as the EU Green Deal, Digital Product Passports, and stricter sustainability reporting are changing how brands manage product information. To support this, we have developed digital and physical labeling solutions that help brands structure, store and share product data in a compliant way.
We also see sustainability discussions becoming more evidence-based. At Rudholm, we support certified materials, traceable sourcing, and documented sustainability claims. Brands today need proof, not just statements.
Together, these developments mean labels are now part of the digital infrastructure of a product. For us at Rudholm, labels are not just a cost item. They are a strategic asset for compliance, transparency and brand trust.

Sandon Global, Richard Millington, managing director
In 2026, the label and packaging industry will enter a new phase of digital and operational transformation. Industry 4.0 is fast becoming central to how manufacturers manage quality, shop floor efficiency and data, as smart factories connect equipment, integrate information flows and automate core processes.
Real-time production insight will continue to improve efficiency, reduce costs and create more flexible manufacturing across the supply chain.
Industry 5.0 represents the next stage of progress. By combining human skill and creativity with machine learning and intelligent systems, the unique capabilities of both can be leveraged to drive innovation and adaptability.
Looking beyond technology, the anticipated ratification of the UK-India Free Trade Agreement will open opportunities in one of the world's fastest-growing label and packaging markets. Reduced trade barriers will increase access to premium print consumables, and we are ready to support Indian printers as they prepare for rising quality expectations in expanding FMCG sectors.
Together, these shifts point to a year defined by smarter production, stronger connectivity, and greater international collaboration for those ready to embrace change.

Sistrade Software Consulting, Isabel Ferreira
Looking ahead to the upcoming year, we expect industrial companies to accelerate their focus on intelligent digital transformation, driven by increasing market volatility, cost pressure and sustainability requirements. The emphasis will move beyond basic digitalization towards the practical application of Artificial Intelligence, advanced data analytics, and automation to improve decision-making, operational efficiency, and business resilience.
One of the key trends gaining momentum is the adoption of predictive and adaptive systems. Manufacturers are seeking solutions that not only provide real-time visibility but also anticipate production constraints, optimize planning, and support proactive maintenance. AI-driven scheduling, demand forecasting, and performance analysis will increasingly become standard capabilities rather than experimental initiatives.
Connectivity and Industrial IoT will continue to expand, enabling deeper integration between machines, systems, and enterprise platforms. This will support greater transparency across the value chain and provide the data foundation required for smarter, more autonomous operations.
At the same time, cloud-based solutions will gain further traction, offering scalability, flexibility, and faster innovation deployment.
Sustainability and traceability will remain central priorities, with growing regulatory and customer-driven demands for transparency, waste reduction, and energy efficiency. Digital platforms will play a critical role in measuring, controlling, and improving environmental performance.
Overall, the year ahead will be defined by the convergence of data, intelligence and automation, transforming enterprise software into a strategic enabler of continuous improvement and long-term value creation.

SmartSolve, Jonathan Jakubowski, CEO
By 2026, the packaging and labeling industry will move decisively from sustainability commitments to measurable material change. Growing concern over microplastics and nanoplastics—now detected in oceans, waterways, and seafood—will accelerate demand for plastic-free innovation that eliminates risk at the source, rather than managing it after disposal. This shift will reward technologies rooted in material science, not incremental substitutions.
Reuse will also become materially relevant, particularly as Europe's Packaging and Packaging Waste Regulation (PPWR) drives real accountability. What began as experimentation will evolve into scalable reuse systems as the US market increasingly aligns with regulatory and brand pressures converging.
At the same time, the industry will broaden its view of end-of-life responsibility. Recycling will remain necessary, but it is no longer sufficient on its own. Actual progress will require a portfolio approach—combining reduction, reuse, compostability, and dissolvable materials designed for real-world conditions, not idealized infrastructure.
Finally, AI will reshape how packaging businesses compete and operate. From accelerating material development and optimizing manufacturing to transforming marketing and sales through data-driven insight, AI will enable faster decisions, less waste, and smarter growth—bridging sustainability goals with commercial performance.

Sovereign Labelling Machines, Thomas Glendinning, managing director
Looking ahead, several technology and market trends will define how labeling and sleeving evolve in 2026 and beyond.
Sustainability will continue to drive material and design choices. Expect further growth in thinner label stocks, recycled and bio-based films, and recyclable sleeve materials, alongside formats designed to improve pack recyclability. Labeling and sleeving equipment will need to handle a broader range of substrates and thicknesses with the same consistency as traditional materials, while minimizing waste during set-up and changeover.
Digitalization will also deepen its influence. Many customers are only at the beginning of their journey with centralized artwork control, Cloud-based label management, and full traceability of codes and batches. In 2026, more sites will expect their labeling and sleeving assets to connect seamlessly with MIS, ERP and quality systems, enabling automated job downloads and recipe management, real-time performance and quality dashboards, and electronic records for audits and regulatory submissions.
Thirdly, machine-level intelligence will grow. From adaptive set-up routines that guide operators step-by-step, to advanced diagnostics that predict wear and recommend maintenance before a fault occurs, labeling and sleeving systems will become easier to run and more resilient. The aim is not to add complexity but to hide it and make sophisticated engineering accessible and reliable to all.
Finally, flexibility will be paramount. Product lifecycles are shortening, private-label is expanding, and test-and-learn launches are becoming more frequent. Equipment investment decisions in 2026 will be heavily influenced by how quickly a machine can change between formats, how easily it can be reconfigured for new packs, and how modular it is for future upgrades.

Sun Chemical, Jonathan Sexton, marketing manager for energy curing products in Europe
Globally, there is strong pressure on companies to minimize the environmental impact of their packaging. The Packaging and Packaging Waste Regulation (PPWR) will continue to drive our sustainability activities in Europe with an increasing focus on packaging recyclability. Similarly, in North America and Latin America, Extended Producer Responsibility (EPR) legislations require more sustainable end-of-life packaging to ensure compliance and reduce taxation. This is driving rapid development in retentive ink solutions to better withstand the physical demands of recycling processes, as well as deinking capabilities to improve the recyclability of labels and flexible packaging.
The regulatory requirements for food packaging will continue to have an impact, with a particular focus on the implementation of the German Ink Ordinance, now delayed until Jan 2027. This extension allows customers more time to transition their applications. Sun welcomes the collaboration opportunity around its GIO-compliant ink solutions to ensure the desired compliance outcomes for its customers.
The UV LED transition also continues in full swing, with double-digit growth rates in LED applications. As the technology is maturing and productivity demands are continually increasing, the number of applications and product solutions available to meet them is becoming broader. This is driving innovation in new UV LED capable products such as coatings, metallics and other decorative and functional specialities.
Digital label printing continues to grow strongly globally, with market share reported to be as high as 50 percent. Key drivers include short-run agility across food and beverage, pharma, retail/logistics, tighter inventory management, reduced waste and the potential for smart labels and variable data for traceability and engagement. To support fast turnarounds, new primers and coatings are required. Hybrid presses combining digital and flexo are becoming mainstream, requiring inks and coatings to perform at high speeds and in-line.
In addition to addressing structural industry changes, we remain agile amid the shifting trade and regulatory landscape. Sun Chemical is responding to these challenges to ensure product safety and quality to help packaging and label producers drive efficiency, improve quality and mitigate business risk.

Synthogra, Nanette Thomas, CEO
For many years, the narrow web industry has enjoyed consistent growth, but 2026 will present new realities.
Stricter regulations, slower growth, and increased complexity are reshaping the landscape. Yet these challenges also bring opportunities — especially in sectors where narrow web technology excels.
The DNA of this industry has always been craftsmanship and disruptive thinking — making the impossible happen. At Synthogra, we embrace that spirit.
Looking ahead, we believe innovation will increasingly focus on packaging solutions — serving the same customers while expanding possibilities. Our mission remains clear: to lead with creativity, responsibility, and collaboration.
So, let’s put on our working shoes and turn the bumps on the road into opportunities.

Taghleef, Andrew Wakeley, market development manager
Looking ahead to 2026, the UK flexible packaging market faces both challenge and transformation. Persistent economic pressures—including high energy costs and the ongoing impact of the plastic packaging tax—are pushing companies to prioritize long-term material performance and reliability over short-term savings.
EPR is a key driver, with producer fees increasingly expected to reflect packaging recyclability, assessed through the Recyclability Assessment Methodology (RAM). Action on circularity and credible recycled-content claims is no longer optional, and the launch of the UK Packaging Pact in April 2026 will provide further structure, setting measurable targets to optimize packaging, scale reuse and refill systems, support circular infrastructure investment, and harmonize data for better traceability and reporting.
Commercially, flexibility, speed, and the ability to manage smaller, diversified runs will be critical. Companies that can deliver practical, sustainable packaging solutions while maintaining efficiency will be best placed to succeed in a cost-conscious, fast-moving, and increasingly sustainability-driven market.

Techkon USA, George Adam, president
I see three strong trends rising in 2026.
Pressrooms are moving toward automation and inline color measurement to boost efficiency and accuracy. Automated workflows reduce human error, while inline spectrophotometers measure color during production rather than after, catching issues in real time. This trend supports faster turnaround and consistent quality, which is critical for multi-site operations.
Brands want transparency. Detailed reporting on color accuracy, substrate performance, and sustainability metrics helps them ensure compliance, maintain brand integrity, and optimize costs. Data-driven insights also allow brands to compare performance across sites and suppliers, making reporting a competitive advantage for printers.
Like in most industries, smart tools are increasingly entering the workflow.

TLMI, Dale Coates, CEO and president
As TLMI looks toward 2026, the label and packaging industry faces a dynamic environment shaped by economic resilience and strategic complexity. Economist Alex Chausovsky highlighted at TLMI’s Annual Meeting that US GDP remains strong, with no recession indicators, though tariffs may influence costs later in the year and into 2026. He advised converters to protect margins, strengthen supply-chain communication and invest in workforce retention while pursuing smart growth opportunities.
Beyond economics, two transformative forces define 2026: regulation and innovation. Brands and converters continue to prioritize recyclable substrates, mono-material designs and reduced waste through improved printing efficiencies. Extended Producer Responsibility (EPR) regulations and consumer expectations are accelerating development of circular packaging solutions and traceability systems.
Simultaneously, new technology continues to reshape operations. Converters are leveraging automation, data-driven workflows, AI and other manufacturing efficiencies to meet demand for shorter runs, faster turnaround and SKU proliferation, all with a reduced workforce. Smart labeling and connected packaging are emerging as tools for compliance and consumer engagement.
TLMI remains committed to equipping members with benchmarking, regulatory and sustainability resources while providing opportunities to network with peers and suppliers for informed decision making. By aligning economic strategies with regulation and innovation, converters can thrive in 2026’s complex yet opportunity-rich landscape.

Triwill Group, Hadi Shehadeh, managing director
The labels and packaging industry enters 2026 with solid momentum and growing optimism. After several years of volatility, the market seems to be stabilizing, innovation is accelerating, and global demand continues to expand across key segments. Many converters and suppliers are approaching the new year with more clarity, stronger planning, and renewed confidence.
Several positive trends are set to shape 2026, including the continued shift towards LE/LED curing technologies, which have been delivering meaningful efficiency gains, reduced energy consumption, and improved production reliability. These systems are becoming increasingly standard as converters focus on performance and cost-effectiveness.
At the same time, regulatory compliance requirements are rising across the EU and many regions outside of it. Countries are tightening standards on chemicals, formulations, and material safety, hence, driving suppliers toward lower-risk, more compliant products. Although the transition is challenging, it is a necessary step for long-term industry stability and consumer safety.
Additionally, the growing demand for functional coatings, specialty finishes, and high-value varnishes is opening new avenues for differentiation as brands seek enhanced durability, greater visual impact, and compliance with evolving regulations.
Overall, 2026 presents an encouraging landscape. With improving supply chains, advancing technologies, and strong innovation momentum, the industry is well-positioned for a dynamic and forward-moving year.

Uviterno, Olaf Tiegel, project manager
In 2025, we expect investments in new machinery to be postponed. According to our observations, these will now be made up for in 2026 and prompt us to take a cautiously positive view of the future. The focus is not only on new machines, but also on maintaining/upgrading the existing production infrastructure. Thanks to our developments in LED upgrades, Uviterno is well-positioned.
The uncertainty surrounding the EU mercury ban will certainly boost sales of LED systems for new systems. Since the spare parts/consumables business is not affected by the ban, this will remain stable at a high level.
LED technology has been introduced and accepted in label printing. Paint/varnish suppliers have added to their portfolio accordingly, although regulations (especially in the EU) do not make it easy for them to develop suitable products. On the LED side, the technology is likely to move toward more powerful UVC LED chips. The initial price reductions due to volume effects will weaken and keep prices stable.
Advanced and customer-friendly after-sales service will continue to be a key factor in making positive purchase decisions. Intense discussions with customers to understand the problem and thus offer good solutions are essential. Our ability along the entire process chain helps with this.

Valloy, Juan Kim, CEO
In 2026, we believe growth in labels and packaging will be driven less by pure volume and more by agile, high-value work. Brands want fast launches, highly embellished SKUs and on-demand reorders, while converters need automation to stay profitable.

Vetaphone, Kevin McKell, chief sales officer
The industry continues to see consolidation in the label converting sector, which can skew market demand, but with such a broad base of OEMs, Vetaphone is less susceptible to these fluctuations.
A notable trend is the diversification in product offering and target marketing of traditional label converters, which now sees narrow and mid web technology increasingly move into the flexible packaging and folding carton sectors – and this was showcased at the last Labelexpo Europe held in Barcelona before the global series of events is rebranded.
For Vetaphone and many other technology manufacturers, these changes present both challenges and opportunities. Still, as the inventors of corona surface treatment, we are best placed to work closely with converters to answer new questions.
The narrow web/label sector has always been one of the most innovative in the printing industry, and I see every sign that this will continue. Issues relating to international trade caused by the unstable geopolitical situation are another matter and are outside our control – but here at Vetaphone, we are confident that our growth will continue and that our market share will increase further.
In short, 2026 will not just be about how good a label looks, but how intelligently and efficiently that look was achieved. High-performance embellishment will become the key differentiator for printers navigating the balance between luxury and logic.

VPK Packaging UK and Ireland, Adam Platts, sales and marketing director
In 2026, we expect the packaging industry to continue moving beyond incremental change and into more fundamental transformation. Rising cost pressures, labor challenges, and increasing regulatory complexity mean that packaging performance will be judged not just on sustainability credentials, but on how reliably it supports supply chains end to end.
For us at VPK, the focus is on consistency, resilience, and value creation.
Brands are looking for partners who can help them reduce complexity, improve logistics efficiency, and maintain strong shelf presence, all while meeting evolving environmental expectations. That puts greater emphasis on smart design, robust materials, and closer collaboration between packaging, operations, and logistics teams.
We also see a growing opportunity for corrugated packaging to play a more strategic role, not only as a transport solution, but as a contributor to brand recognition and operational efficiency. The year ahead will be about doing the fundamentals exceptionally well, while helping customers adapt to a more demanding and fast-moving market.

Wink Group, Oliver Rabe, CSO
Looking ahead to 2026, the label and packaging industry remains in a phase of dynamic change. Sustainability, digitalization and automation are now firmly established as key drivers, while rising cost pressure continues to shape investment and production decisions across the market.
In converting and finishing, we see a clear trend towards higher processing speeds and wider web widths to increase output, while material savings are becoming increasingly important. The growing use of thinner liners is a prime example of how sustainability and efficiency go hand in hand, but it also places higher demands on tooling precision and process stability. At the same time, digital printing continues to grow, leading to shorter production runs, faster job changes and significantly reduced delivery times.
For tool manufacturers, this leads to developing solutions that perform reliably under more demanding conditions while remaining flexible and easy to integrate into existing workflows. Precision, consistency and process stability are key factors in helping customers maintain quality, reduce waste and minimize downtime.
Overall, we expect 2026 to be shaped by smarter, faster and more sustainable production processes – and by closer collaboration between suppliers, converters and printers to meet these challenges successfully.

Wrap, Adam Herriott, senior specialist
2026 should mark a shift from disruption to discipline in the UK packaging system. With pEPR beginning to reshape cost signals, Simpler Recycling improving consistency across collections, and the UK Packaging Pact launching this spring, the direction of travel is becoming clearer and more stable than it has been for some time.
The real risk now is moving too fast and locking in decisions before the system has fully settled. Incremental optimization, aligning formats with real UK infrastructure, streamlining portfolios, and designing for where the system is going rather than where it was, is likely to deliver better outcomes than rapid format switching driven by short-term pressure.
My wish for the year ahead is that businesses continue to work collaboratively with WRAP and one another through the UK Packaging Pact to improve packaging design, use data to guide decisions, and keep circularity at the centre of the system.

Yupo Europe, Stefan Vyge, business development manager
As we look toward 2026, Yupo Europe anticipates a packaging and labeling market shaped by greater alignment among sustainability goals, regulatory requirements, and brand differentiation. The drive toward circularity will continue to accelerate, pushing converters and brand owners to adopt materials and labeling solutions designed to simplify recycling while maintaining high performance.
One area we expect to gain significant momentum is releasable labeling technologies that support more efficient material separation during recycling, enabling higher-quality recyclate and helping packaging producers meet increasingly ambitious sustainability targets.
As design-for-recycling becomes a practical necessity rather than an aspirational guideline, smart label–container systems that detach cleanly and reliably will be essential.
The demand for high-quality PCR material will increase, driven by regulatory pressure and brand sustainability goals. At the same time, demand for paper, especially in the packaging industry, will continue to grow. Wherever paper can replace plastic, it will be the material of choice.
Alternative fiber sources, such as bamboo, hemp, and bagasse, will experience rising demand due to stricter laws on deforestation.
Overall, we see 2026 as a year in which efficiency, recyclability, and aesthetic impact converge. Innovative materials will be central to enabling brands to deliver both sustainability and high quality in an increasingly competitive market.

To add your prediction to this article, contact editorial@labelsandlabeling.com

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10 hours 54 minutes ago

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2026 global predictions

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As 2026 progresses, industry leaders focus on adapting to regulations while artificial intelligence and automation remain key discussion points.

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As 2026 progresses, industry leaders focus on adapting to sustainability regulations while artificial intelligence and automation remain key discussion points.

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Will Drysdale

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Innovation reshapes label industry

Piotr Wnuk — Tue, 10 Feb 2026 23:13:50 +0000

The Finat European Label Forum 2025 has highlighted artificial intelligence, flexible packaging and the convergence of narrow and wide web technologies as the key forces transforming the label and packaging industry.

In a dedicated session on technology and innovation, speakers including Bram Verhoef of Axelera AI, flexible packaging consultant Jörg Schönwald and a panel featuring Noël Kasmi (Adapa Group), Erik van Sloten (Bobst), Alex Aarslew-Jensen (Nilpeter) and Michael Schrameyer (Coveris Flexible) outlined practical strategies for label converters looking to expand into new markets.

Verhoef presented a case for AI as a near-term enabler of operational efficiency, citing predictive maintenance, dynamic scheduling and quality control as areas where the technology can deliver value within 24 months. 'AI is not going to replace people, but it will definitely change the nature of work,' Verhoef noted. 'It will augment human decision-making with data-driven recommendations.'

Schönwald made a strong case for narrow-web converters to move into flexible packaging, particularly stand-up pouches, a segment he said is growing more than 10 percent annually. 'Stand-up pouches are no longer just an opportunity, they're a necessity for growth,' according to Schönwald. 'Today, they offer the perfect entry point for label converters due to agility and personalization needs.'

The panel discussion explored how the convergence of print technologies is blurring the lines between traditional label and flexible packaging workflows. Van Sloten pointed to the growing role of mid-web presses for cost-effective medium-sized jobs, while Aarslew-Jensen emphasized that increasing automation and faster changeovers are making narrow-web machines more competitive in markets traditionally reserved for wide web.

However, speakers cautioned that the transition into flexible packaging presents real challenges. 'Material engineering remains a critical hurdle. Mono-material doesn't mean one layer,' Kasmi warned. Schrameyer added that brand owners expect consistency and performance, requiring converters to match packaging standards and secure the right certifications.

The forum's overarching message was that label converters' existing strengths in fast changeovers, versioning and digital readiness position them well to compete in the broader packaging market, provided they invest strategically and build partnerships across the value chain.

The next European Label Forum takes place on 27-29 May 2026 in Seville, Spain.

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11 hours 40 minutes ago

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Innovation reshapes label industry

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AI, flexible packaging and hybrid printing drive new growth paths.

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AI, flexible packaging and hybrid printing drive new growth paths.

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HP and Redington inaugurate new CoE in Chennai

Adyasha Sinha — Mon, 09 Feb 2026 14:19:54 +0000

HP and Redington India have collaborated to open a Centre of Excellence (CoE) in Chennai, India, reinforcing their commitment to accelerating the adoption of digital printing technologies and supporting the evolving needs of the Indian print industry.

The facility was inaugurated by Arnon Goldman, general manager, industrial print GTM, Asia Pacific and Japan, HP, Pawan Chauhan, country business manager, HP industrial and inkjet business solutions, HP India, along with V S Hariharan, group CEO, Redington and Ramesh KS, vice president – digital printing group, Redington, in the presence of customers, industry leaders, associations and vendors.

Spread across 20000 sqft, the CoE is designed to serve as a comprehensive hub for technology demonstration, professional training, process optimization and industry consulting, enabling customers to experience the full potential of HP Indigo digital printing. The facility will also run programs to educate brands and print buyers on using digital printing more effectively and staying competitive.

On the occasion, Chauhan said: 'The launch of the Centre of Excellence reflects our long-term commitment to the Indian digital printing ecosystem and our focus on building skills for the future of work and driving innovation. It is also a moment to celebrate 21 years of trust and collaboration between HP and Redington. Together with Redington, we are creating a platform that empowers Indian print buyers and businesses to adopt new technologies, explore innovative applications, and grow their businesses.'

Goldman added: 'India is at a remarkable moment in its digital journey, with a rapidly growing economy and increasing demand for high-quality, personalized print. This has presented an opportune moment to inaugurate the Centre of Excellence, providing our customers with end-to-end solutions under one dedicated roof and supporting them in strengthening their capabilities in this dynamic market.'

'The future of manufacturing will be built upon flexible, digital-first platforms,' shared Hariharan. 'As customer expectations evolve, this COE initiative positions Redington to deepen engagement with customers, expand solution-led revenues, and accelerate the adoption of advance digital printing technologies, including HP Indigo and HP Industrial 3D Printing solutions. The Center of Excellence unlocks access to world-class HP Indigo and HP Industrial 3D printing platforms, while strengthening OEM-led innovation and ecosystem partnerships—reinforcing our role as a growth enabler across the manufacturing and printing industry.'

'The Center of Excellence is designed as a hands-on, experience-led platform where customers can clearly experience the real-world impact of advanced digital printing and industrial 3D printing solutions,' commented Ramesh. 'The facility brings together industry-leading solutions, complemented by AI-enabled workflows, creative design capabilities, and new application development.'

The center features a robust technology showcase with live demonstrations of the HP Indigo 18K digital press (B2 format) and the HP Indigo 7K digital press (A3 format). The HP Indigo 7K will be fully operational and dedicated to demo and training programs, enabling hands-on exposure to real-world digital production workflows for jobbers handling short runs, customization, and high-value applications, while the HP Indigo 18K demonstrates how commercial printers can scale digital production with faster makereadies and efficiently manage multiple applications and models.

In addition, the Centre includes finishing equipment and a full suite of prepress and postpress services and web-to-print workflow for commercial, photo, publishing and labels and packaging segments, showcasing the versatility, quality, and innovation of HP Indigo digital printing.

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1 day 20 hours ago

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HP and Redington inaugurate new CoE in Chennai

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Marking 21 years of collaboration between the two, the center offers hands-on demos, training and consulting to boost digital printing capabilities.

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Marking 21 years of collaboration between the two, the center offers hands-on demos, training and consulting to boost digital printing capabilities.

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Henkel and Sekab create bio-based raw materials

Will Drysdale — Thu, 05 Feb 2026 11:25:24 +0000

The collaboration between the two is to accelerate the transition from fossil-based to bio-based raw materials in adhesive production. The partnership will focus on replacing conventional ethyl acetate with a sustainable, bio-based alternative, supporting Henkel's ambition to lead with innovation and sustainability in advanced industrial adhesive solutions.

This initiative is a key step in enabling Henkel to strengthen its position by combining sustainability with a future-ready value proposition for customers. By integrating renewable raw materials into product formulations as drop-in solutions, Henkel is helping customers achieve their climate goals while reducing its own environmental footprint.

Elodie Picard, head of sustainability at Henkel Adhesive Technologies, said: 'We are proud to collaborate with Sekab on this important journey towards more sustainable raw materials.

'This partnership reflects our commitment to innovation with impact – delivering high-performance solutions that offer benefits for our customers and for the environment.'

Adam Lindholm, head of sales and business development at Sekab, added: 'Our collaboration with Henkel demonstrates how fossil-free, bio-based chemicals can be integrated into existing value chains without compromising performance.

'This accelerates the transition towards a fossil-independent chemical industry. By working together along the value chain, we can bring scalable, sustainable raw materials to market and create tangible climate benefits.'

The collaboration with Sekab represents a key pillar of Henkel's corporate sustainability strategy, which includes advancing circular solutions, reducing carbon emissions, and enabling customers to meet their own sustainability targets through cutting-edge adhesive technologies.

The announcement is part of a broader series of sustainability activations from Henkel and its partners to highlight innovation and collaboration in climate leadership strategies across regions.

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5 days 23 hours ago

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Henkel and Sekab collaborate to create bio-based raw materials

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Henkel Adhesive Technologies has entered into a strategic collaboration with Swedish chemical company Sekab.

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Henkel Adhesive Technologies has entered into a strategic collaboration with Swedish chemical company Sekab.

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Cohesion Labels celebrates 100 years

Akanksha Meena — Thu, 29 Jan 2026 13:42:22 +0000

Cohesion Labels has completed over 100 years in business supporting Australian companies and making labels easy.

Founded in 1925 as Waters Typographic House, the Cohesion story spans four generations of family ownership, innovation and commitment to Australian manufacturing.

As the typographic industry declined and eventually became obsolete, the business made a deliberate shift into general printing, with a growing focus on labels. That transition marked a pivotal moment in Cohesion’s history, positioning the company to support emerging industries and increasingly complex supply chains.

For more than a century, the business has evolved alongside its customers, adapting to changing technologies, industries, and market conditions while remaining steadfast in its core belief: it should be easier for Australian businesses to do business.

The team at Cohesion is passionate about the incredible potential of Australian businesses to succeed in the face of global competition. That belief has guided the company through economic shifts, industry transformation, and over a century of change, always with a focus on reliability, quality and integrity.

The team understands that labels are not just a product, but a critical component of supply chains, compliance systems, and brand reputation. Operating in an increasingly globalised market, Australian businesses face pressure from offshore competition, complex regulations, and rising operational costs. Cohesion’s focus on industry expertise, responsive service and dependable delivery helps customers reduce friction in their operations and maintain continuity, even in time-critical or high-risk environments.

‘Reaching over 100 years in business is an incredible achievement, and one we share with our customers, suppliers, and team, past and present,’ said Jamie Waters, general manager at Cohesion Labels. ‘Our longevity is built on relationships, adaptability, and a genuine commitment to helping Australian businesses operate more efficiently.’

Today, Cohesion Labels continues to innovate and adapt, investing in the latest technology, and supporting customers across a wide range of industries with tailored labeling solutions, expertise and responsive service from its headquarters in Western Australia, with offices in New South Wales and Victoria. While the business has modernized significantly since its beginnings as a Typographic House, its purpose remains unchanged: supporting Australian businesses with dependable solutions that keep their operations moving.

As Cohesion celebrates over a century in business, the focus remains firmly on the future, continuing to invest in people, technology, and partnerships that strengthen Australian industry.

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1 week 1 day ago

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Cohesion Labels celebrates 100 years

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For more than a century, the business has evolved alongside its customers, adapting to changing technologies, industries, and market conditions.

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For more than a century, the business has evolved alongside its customers, adapting to changing technologies, industries, and market conditions.

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UK firms unprepared for DPP

Piotr Wnuk — Thu, 29 Jan 2026 01:28:40 +0000

UK manufacturers and wholesalers are largely unprepared for the EU's Digital Product Passport (DPP), with only 43 percent saying they are ready for the regulatory initiative set to begin in 2027, according to new research from Forterro.

The study found that fewer than half of UK industrial midmarket companies are aware of the DPP and what it entails, while around one in five were unsure whether their business would be affected at all, despite the regulation applying to any business exporting to the EU.

'The Digital Product Passport will be to product manufacturing what GDPR was to data,' said Claudia Schmidhäuser, senior principal, product management at Forterro. 'We saw what happened when companies weren't ready for GDPR, and too many UK midmarket firms are still unaware or underprepared.'

The main barriers to DPP readiness include the complexity of requirements, cited by 47 percent of respondents, a lack of suitable technology to manage compliance and insufficient internal compliance resources. UK firms expect to spend an average of 28,000 GBP on managing their DPP obligations over the next few years.

The DPP requires detailed digital records of a product's lifecycle, covering everything from materials sourcing to repair and recycling. Battery products are expected to begin compliance in 2027, followed by other categories, including textiles, iron and steel. When the regulation is in place, no product without a DPP will be able to be placed on the EU market.

Environmental regulation was seen as the area of compliance posing the greatest challenge for UK industrial midmarket firms, while 45 percent said that compliance influences their operational and technology purchasing decisions.

The research also revealed that adjusting to exports in light of recent US tariffs was cited as the main challenge by around one-third of respondents, followed by ongoing global economic and political uncertainty and protecting the supply chain.

The findings are part of Forterro's 2025 research, The Digital Future of the European Industrial Midmarket.

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1 week 6 days ago

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UK firms unprepared for DPP

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Research shows only 43 percent are ready for the EU compliance deadline.

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Research shows only 43 percent are ready for the EU compliance deadline.

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Smart packaging adoption remains slow

Piotr Wnuk — Tue, 27 Jan 2026 22:06:49 +0000

RRD has released its 2026 Integrated Packaging Report, revealing a significant gap between intent and implementation of connected packaging, with 84 percent of 400 surveyed packaging, labels and supply chain leaders planning to transition to smart packaging within one to three years, but only 1 percent having already made the shift.

The survey found that sustainability remains the top major motivating factor for packaging changes, ranked by 74 percent of packaging respondents, while 96 percent of organizations now operate an e-commerce channel, with 80 percent expecting growth in this area.

Of respondents not planning to implement smart packaging, half cited concerns about complexity for their IT and infrastructure. The report shows investments in data-centric tools are maturing, with 87 percent committing to Internet of Things, 85 percent to predictive analytics and 84 percent to real-time visibility.

When asked how AI will be used in operations over the next one to three years, sustainability optimization ranked as the highest priority at 62 percent. A net 77 percent of respondents in packaging roles expect their operations to move their company closer to sustainability goals.

'Digital transformation is no longer a question of if, but when. In the race to smart packaging, preparedness is the key to success, not merely speed,' stated Lisa Pruett, president of integrated packaging, labels and supply chain at RRD.

‘Smart packaging was once experimental; it’s now quickly becoming essential to visibility, accuracy, and product intelligence. Leaders should shift focus from adoption to integration, making sure that innovative packaging delivers real operational value across the supply chain,’ added Craig Lombardi, vice president of labels and packaging at RRD.

‘Leaders are taking a forward-looking view of the market environment, treating current conditions as temporary, and believing that the future justifies continued commitment to sustainability. The challenge is translating the ambition for sustainability into practical, scalable decisions that deliver progress without compromising quality or cost discipline,’ concluded John Marrow, president of supply chain solutions at RRD.

More details are available on the RRD website.

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2 weeks ago

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Smart packaging adoption remains slow

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RRD survey reveals 84 percent of companies plan a transition, but only 1 percent have implemented it.

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RRD survey reveals 84 percent of companies plan a transition, but only 1 percent have implemented it.

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North America

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LPC launches Trendline report

Piotr Wnuk — Tue, 27 Jan 2026 21:21:50 +0000

LPC has released its inaugural LPC Trendline report, an annual research initiative capturing converter perspectives and emerging trends shaping the North American label industry.

Based on survey responses and in-depth conversations with more than 70 narrow web label converters across the US and Canada, the report examines how converters are approaching capital investment, labor challenges, customer expectations and technology adoption as they enter 2026.

The findings point to a market that remains active and adaptive, but more discerning in equipment acquisitions and new system integration. Converters are investing with far more scrutiny and tighter ROI expectations, with a stronger emphasis on automation that adds to the bottom line, operational efficiency gains and workforce options that reduce reliance on hard-to-find labor.

A key component of the research focused on differences by converter size. The report highlights distinct contrasts between small to mid-sized converters and large multi-site organizations, particularly around labor strategies, packaging buyer demands, supply chain transparency and CAPEX planning.

To ensure strong participation from smaller and mid-sized converters, LPC partnered with Flexo Label Advantage Group (FLAG) as part of the research process.

'We speak directly with people in the industry every day due to the different types of work we do for our clients. This inaugural Trendline report is an exciting development for us and is a result of conversations we've had with both converters and suppliers, and the need for research and reporting that truly speaks to companies' concerns and the real-time implications of being a company wanting to grow in today's business environment,' commented Jennifer Dochstader, co-founder of LPC.

'Additionally, FLAG's partnership was invaluable. Their engagement helped us capture a much clearer picture of how small to mid-sized converters are experiencing today's market pressures and where they're focusing their attention heading into the year ahead,' Dochstader added.

The inaugural LPC Trendline report is available now and will be updated annually as LPC continues its research and converter outreach efforts.

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2 weeks ago

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LPC launches Trendline report

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Survey reveals how North American label converters are navigating 2026.

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Survey reveals how North American label converters are navigating 2026.

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Henkel celebrates 25 years of Technomelt Supra

Akanksha Meena — Wed, 21 Jan 2026 10:13:56 +0000

Henkel Adhesive Technologies’ Technomelt Supra product range has stood for high-performance hotmelt adhesives for 25 years. With thermal stability and strong adhesion even on challenging substrates, it laid the foundation in 2001.

‘Technomelt Supra was not only a milestone in hotmelt technology but also in our 150-year company history,’ said Marcel Hübenthal, global director technology hotmelts at Henkel. ‘This innovation is both proof and driver of the continuous advancement of our packaging solutions.’

The original goal was to replace hotmelts based on ethylene-vinyl acetate copolymer (EVA), which often led to quality and efficiency losses due to limited temperature and aging resistance. With Technomelt Supra, Henkel set a new standard, a polyolefin-based adhesive that delivers significantly higher processing reliability while reducing consumption rates marking the beginning of an entire generation of modern hotmelts, the company reported.

Technomelt Supra is thermally stable than conventional adhesives, protecting application equipment and nozzles. It is also colorless and odorless, making it suitable for food packaging. Thanks to its broad application range, manufacturers have been able to bond diverse substrates and packaging types with a single adhesive technology since its introduction, a major simplification in production. In addition, its highly efficient formulation reduces consumption by up to 30 percent, resulting in cost savings.

Over the years, Henkel has continuously evolved the product line to meet changing requirements. One example is Technomelt Supra Cool, which lowers energy consumption thanks to significantly reduced application temperatures.

Another milestone toward sustainability was achieved in 2021 with the launch of Technomelt Supra Eco. This hotmelt family, based on bio-based raw materials, improves the CO2 footprint without compromising performance. It is the first hotmelt solution to enable a negative cradle-to-gate CO2 balance, a breakthrough that has won multiple awards, according to Henkel. Technomelt Supra Eco first received Henkel’s internal Fritz Henkel Award for Innovation and, a year later, the Packaging Europe Sustainability Award in the ‘Climate’ category.

For high-speed applications, such as those common in the pharmaceutical industry, the Supra range also offers a tailored solution with the high-performance hotmelt Technomelt Supra Pro.

'With Technomelt Supra, we are making a significant contribution to transforming the packaging industry and providing our customers with solutions that combine efficiency and sustainability,' added Hübenthal.

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3 weeks ago

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Henkel celebrates 25 years of Technomelt Supra

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Technomelt Supra is thermally stable than conventional adhesives, protecting application equipment and nozzles.

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Technomelt Supra is thermally stable than conventional adhesives, protecting application equipment and nozzles.

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