Brotech appoints new European business development director

Shenzhen-based Brotech has appointed Giovanni Perego as its new European business development director. With over two decades of expertise in the printing and packaging industry, Perego brings a wealth of knowledge in flexography, rotogravure, screen and digital printing, especially for flexible packaging and labels. He deeply understands materials, extrusion, lamination and applications, and he specializes in the food and non-food sectors.

Perego’s role will focus on strengthening Brotech’s relationships with customers and European institutions, fostering partnerships to expand the company's market presence and elevate its brand recognition.

Beyond machinery, his solid grasp of processes, working methods and material-saving techniques will enable Brotech to offer not just printing, converting and finishing technology but also valuable insights to enhance efficiency and innovation for the company's customers.

Perego's initial task will be to enhance Brotech's sales network while improving and expanding the company's customer service response in Europe.

Brotech is confident that Perego’s innovative mindset, technical expertise and customer-first approach will significantly contribute to its growth and success in Europe.