Domenico Beraldi joins Screen Europe

Screen Europe has appointed Domenico Beraldi as regional sales manager of Italy.  

However, in many ways, Beraldi has already been a part of the Screen family. He started his career in printing in 1995 at an Italian Screen subsidiary and spent six years as a vital distributor for digital inkjet in the Italian market, selling his first inkjet label press in 2014.  

‘I've considered myself a part of Screen for a long time,’ said Beraldi. ‘It's now an exciting opportunity to officially join again the print industry leader whose tech innovations continually redefine the limits of print quality, speed and reliability.’ 

While Screen CTP (Computer to Plate) solutions already have an authoritative presence in the Italian market, following Beraldi’s appointment, he will work to promote Screen's growing portfolio of commercial inkjet printers to a host of new print providers, enhancing their operations with outstanding image reproduction, improved cost efficacy and expanded job flexibility. 

Bui Burke, Screen Europe senior vice president sales, said: ‘We’ve already enjoyed a long, mutually beneficial relationship with Domenico. We know he's someone who understands the unique nuances of Italy's printing industry and how digital inkjet can support these regional printing businesses. We're excited to be giving the Italian market the commitment it deserves, and with Domenico at the helm, we're expecting great achievements.’ 

‘I see the Italian commercial printing industry as an untapped field,’ Beraldi began, ‘one ripe for high-speed digital inkjet to harvest. Many printing businesses have been using the same analogue presses for decades, with a “if it's not broken, why fix it attitude”. 

‘However, printing technology has seen rapid advancements: improving quality, turnaround times and overall profitability. If this trend continues, I can imagine a scenario where more print jobs will be outsourced if Italian print providers don't adapt.’ 

He added that Screen inkjet digital printers are some of the best in the global market including the Truepress JET 520HD range for commercial printers, the next-generation Truepress JET 560HDX set for high quality digital printing. He also shared his excitement about the upcoming Truepress JET S320 A3 sheet-fed press with banner options, which will bring the benefits of inkjet to smaller, family-owned companies.  

‘I know that Screen's presses will be a transformative force for Italian printers,’ Beraldi added. ‘And I'm excited to begin showcasing Screen's catalog of digital presses and their unique capabilities at the Inkjet Innovation Center (IIC) here in Amsterdam. Together, we'll create a stronger and more adaptable future for the Italian commercial printing market.’