Elm Press invests in Mark Andy Digital Series iQ

Connecticut-based Elm Press has chosen to invest in the Mark Andy Digital Series iQ.

Elm Press, a company that began as a commercial print shop, has expanded its presence in the label market over the years.

'We started out as a traditional commercial print shop, but we've seen our label market grow significantly,' said Vic Losure, president of Elm Press. 'The decision to invest in the Digital Series iQ was driven by our need for a more robust and efficient solution to handle our increasing volume and the specific substrate requirements of our clients.'

The Mark Andy Digital Series iQ's versatility and efficiency will support Elm Press' long-term goal of expanding its label division.

'The Digital Series iQ will allow us to be more competitive with our prime business and handle the growing volume effectively,' Losure said. 'It’s an important step in building out our label division and supporting our clients with high-quality, flexible printing solutions.'

One of the reasons for Elm Press' investment was the compatibility between its existing Mark Andy equipment and the new Digital Series iQ.

'The ability to use our existing 13in tooling with the new press and the overall cost-effectiveness made Mark Andy the best choice for us,' Losure explained. 'We've had a great experience with Mark Andy, and this new addition is a smart fit for our current equipment profile and future growth.'

Elm Press maintains its presence in commercial printing with its in-house binder and Heidelberg presses. Still, the company's focus is now on expanding its label market presence.

'We see a lot of opportunity in the markets we're already good at,' said Losure. 'The new press will help us serve our existing clients better and support new business areas.'

Steve Schulte, vice president of sales at Mark Andy, said: 'Elm Press’s investment in the Digital Series iQ underscores their commitment to innovation and quality. We are thrilled to be a part of their journey and look forward to seeing the positive impact this press will have on their business.'