MPS Bristol installs Domino N610i

Part of the international Multi Packaging Solutions, MPS Bristol specializes in the ‘branded products’ sector, which places strong emphasis on highly creative designs and a wide color gamut to stand out on shelf.

Andy Walter, managing director at MPS Bristol, said: ‘More of our customers want the flexibility of digitally printed labels, but naturally don’t want to compromise their brand with an inferior product. After a thorough analysis of the developments in the digital press market, we realized Domino’s 7-color N610i label press represented a significant step forward both in terms of technology and operational excellence.’

He continued, ‘In addition to the broad color range required by our customers, productivity was another key factor for us, as was the requirement for a robust technology to compete with flexo and screen. To date, we have matched all the colors required by our "branded products" market – the N610i has an extensive color gamut on a good range of substrates. In terms of its productivity, we are currently running the N610i at 50m/min. The labels are printed so fast, we need additional finishing capability to keep up with it!’

According to MPS Bristol, the installation has helped to win over 40 new accounts, primarily from the drinks and personal care sectors.  It is now using the press to challenge designers, brand managers and marketers to push the boundaries and build personalization, variable data and more focused promotional offers into their clients’ labels.