Screen appoints Daria Obłój as sales manager for Eastern Europe

Due to the growing number of customers in Eastern Europe and recognizing its potential for growth and innovation, Screen has appointed Daria Obłój as regional sales manager for Eastern Europe.

As sales manager for Eastern Europe, Obłój is eager to leverage Screen's technology to modernize the Polish printing market. Her primary goal is to enhance the company’s visibility in the region, showcasing how the advanced digital inkjet technologies can optimize or replace traditional analogue printing equipment in various production workflows, ensuring local businesses remain competitive on national and international markets.

‘Seeing Screen presses in action, I quickly discovered how they deliver exceptional printing resolutions and speeds with high uptimes, all in an affordable package—qualities that are crucial for the many middle and small-sized companies that dominate Poland and Eastern Europe," Obłój explained.

‘As a field with few women, I'm excited to bring a different perspective to printing. Diversity is crucial for innovation, and I'm proud to be part of a company that values new ideas and inclusive practices. I'm eager to begin this new chapter with Screen. With my experience, Screen's cutting-edge technology, and our shared passion for customer success, I believe we can unlock tremendous potential for our partners,’ added Obłój.

Patrick Jud, Screen's area director for DACH and CEE, said: ‘Daria stood out as an ideal candidate for Screen because of her deep familiarity with the label market in Eastern Europe. Furthermore, she impressed with her confident, outgoing personality and commitment to customer satisfaction.’