Rotocon unveils new logo

To maintain brand recognition, Rotocon’s new logo includes elements of the original design with changes that elevate the style with a more modern, clean-cut, and streamlined look. The fresh design intends to demonstrate to Rotocon’s customers that the company continues to evolve and change, like the technology it represents.

‘The design and content of your marketing material are extremely important, but the icing on the cake is your logo,’ said Banie Stafford of B Creative, the company’s marketing and branding agency, which revamped the logo. ‘Studies have shown that visuals are processed 60,000 times faster in the brain than text, so when it comes down to it, words are processed by short-term memory while visuals go straight to long-term memory.

‘A great logo will represent your company and convey important messages while being up to date with modern design trends. It should emphasize your company's strengths and reflect your core business values. As we humans are so visually driven, it must create an impact and be memorable. A company's brand and identity are crucial to the business's success.’

Established in 2008, Rotocon has grown to a team of 55 employees with headquarters in Cape Town and branches in Johannesburg, Durban, Europe, and Asia. The company represents 15 reputable brands and developed the Ecoline range of printing, converting, and finishing equipment.