Ambition Blocks invests in Kodak Flexcel NX System

Ambition Blocks is a new company, established in 2019, but backed by the three partners Dewang Patel, Mitul Patel, and Jaimin Solanki, who have extensive experience and have been in the industry for the last 25 years. The latest investment will enable Ambition Blocks to continue expanding its technologies and keep up with growing customer demand.

‘We’ve been in the business since 2012 and serving the customers in the offset segment only. Considering the rising competition, shrinking market and narrowed margins lead us to diversify our business and we moved to the packaging segment,’ commented Dewang Patel. ‘Starting Ambition Blocks was a strategic decision to diversify the business to a different segment and that was the packaging. We started with a conventional plate making and finishing setup. We were doing approximately 13 boxes of different sizes and thicknesses of flexo plate production monthly with that setup. 

‘However, we were not able to serve the customers who were quality conscious. This forced us to rethink what we needed to continue driving our business forward. We evaluated all the options for flexo CtP available in the market, but Kodak Flexcel NX proved to be the best business decision for us. For our customers, Flexcel NX plates offer a big advantage in on-press performance and print quality. At the same time, the ease of use, consistency and improved platemaking efficiency is a huge bonus for us.’

Ambition Blocks has been producing Kodak Flexcel NX plates primarily for its wide web flexo customers and the technology has demonstrated benefits that extend across a wide variety of packaging applications and market sectors. They have more than 95 customers from different segments of packaging like pharma, food, and FMCG.

‘With the Kodak Flexcel NX Systems, we are set to deliver wide and consistent quality plates to various printers and brands on time as we continue expanding our customer base and delivering innovative solutions,’ added Dewang Patel. ‘It has been now easier for us to get the job from the market as Kodak Flexcel NX is known in the market for its quality. Our plate production has reached over 18 boxes of different plate sizes and thicknesses per month, and we have a target to upscale the output up to 30 boxes per month within the next three months. 

‘We plan to revamp our entire setup in digital, and buying Kodak Flexcel NX is just a first step. Eventually, we are going to upgrade our entire system to digital from conventional. In today’s era of competition, this is also a tough task to decide to select a company that can become your best technology partner when it comes to product and after-sales support. Our association with Monotech Systems has been extremely satisfactory.’