Easy Signs makes major labels move

Australia-based online sign and display business Easy Signs has made a major move into label printing, signing up for a new HP Indigo 6K Digital Press and ABG DigiLase converting system at drupa.

Easy Signs will create the same business model for its new labels business as it has for its successful sign and display operation, with online ordering, fast turnarounds and a set range of products.

Andy Fryer and Adam Parnell, co-founders of Easy Signs, were at drupa 2024 to order the new end-to-end label solution from Currie Group.

Parnell said: ‘We have already been producing some labels, but not on dedicated label equipment. This new investment means we will have the latest, most advanced, label production available which will give is what we need, the highest quality in the shortest time.’

The new label printing operation will be set up in the company’s Smeaton Grange site, with the equipment expected to be up and running by the end of the year.

Fryer added: ‘It is an exciting step for us. We chose the HP Indigo 6K as we already run an Indigo, so we know it will give us what we need, and we went with the ABG DigiLase as part of the same end-to-end solution. In addition, we know the service and support from Currie Group, which is supplying the HP Indigo and the DigiLase will be at the necessary level.’

Mark Daws, ANZ director for labels and packaging at Currie Group, commented: ‘We are thrilled to further strengthen our long-standing relationship with Adam, Andy and the rest of the Easy Signs team. With advancements in technology offering less touch points and more automation, the investment in the HP Indigo 6K, coupled with an ABG DigiLase, will enhance the experience for their customer base, as they enter the labels and packaging arena.

‘We are proud to partner with Easy Signs as they launch into this new vertical. With its passion and entrepreneurial spirit, it's certainly going to be an exciting ride.’