Coveris extends SourceTag security technology to carton packaging

One of the leading European packaging manufacturers, Coveris, has extended its built-in, covert security offer to include printed cartons, tackling rising theft rates in the fresh meat, beverage and luxury goods sectors.

According to Coveris, the high levels of retail theft in the UK currently cost multiples of around 1.8 billion GBP a year. To tackle the issue, the company has introduced its new SourceTag cartons.

As an extension of the existing label-tag offering, fully automated, integrated security cartons work with in-store electronic article surveillance (EAS) antenna systems as an anti-theft solution and deterrent for high-value FMCG lines.

Unlike previous technologies that require secondary tagging to be hand applied in store - increasing SKUs, costs, and the need for additional application/removal, Coveris’ new SourceTag cartons enable the integration of a covert RF (radio frequency) tag, applied to the inside of the carton during the existing print and conversion process.

Supported by a new investment in in-line tagging technology, composite security cartons provide a covert and seamless solution that does not compromise brand and delivers huge supply-chain efficiencies, shrinkage reduction and cost savings.

Coveris paper business unit sales director, Nigel Hewitt, commented: ‘We’re thrilled to introduce a first-to-market, scalable security solution for board. Delivering huge benefits at source and instore, this innovation not only safeguards profits and the supply chain but also enhances shopworker safety by deterring theft, abuse, and violent behavior.’