Prime Label acquires Romanian printing company Grafoprint

Prime Label Group, a label manufacturer in Central and Eastern Europe (CEE), has strengthened its position by acquiring a 100 percent stake in Grafoprint, a Romanian printing business.  

As part of the private equity fund Innova/6 of the Innova Capital group, this marks Prime Label’s sixth acquisition in five years, underscoring its growth ambitions in the CEE region. This acquisition allows the Group to expand in the promising Romanian market while exceeding its sales target of 100 million EUR (108.9m USD) by the end of 2024. 

Founded in 1991, Grafoprint was one of Romania’s first private printing companies and has remained one of the leading players in the industry. With over 30 years of experience, the company provides comprehensive label production services, from design to professional printing using top-quality materials. Specializing in both flexographic and digital printing, Grafoprint produces self-adhesive labels for leading FMCG brands in the cosmetics, household chemicals, and food and beverage sectors. 

Prime Label's latest acquisition is another step in its long-term growth strategy, which strengthens the Group's position as a regional leader in label production. Entering the Romanian market – the second largest in Central and Eastern Europe – not only enhances the Group's sales capabilities by cross-selling products manufactured in other facilities but also allows significant cost synergies to be realized.  

Arkadiusz Sapiecha, CEO of Prime Label, said: ‘2024 is a milestone year for Prime Label. We’re set to surpass 100 million EUR in sales, joining the ranks of Europe’s largest label manufacturers. Since 2019 and the acquisition of the first company – the Poland-based Embe Press printing house, the Group has grown more than sevenfold. Geographical expansion through the Grafoprint takeover creates new development opportunities for us. We see Romania as a great potential market, although it is still underestimated. Intuition and market data tell us that it is a good investment direction. The Romanian economy is growing dynamically compared to other European countries, and the increasing direct investments of the Group's current and potential clients in Romania show that it is worth being here. I am very excited about our development plans within this market.’ 

‘I believe that bringing Grafoprint into the Prime Label Group will yield substantial benefits. Being part of a larger network will strengthen its market position and enable purchasing synergies. We’re also eager to expand Grafoprint’s product range with new label types in which Prime Label excels, fostering a productive exchange of expertise. The sharing of know-how and best practices, supported by a cooperative atmosphere – which we prioritize – will drive company success and employee satisfaction,’ added Grzegorz Świderski, CFO of Prime Label. 

Octavian Tocaci, managing director of Grafoprint, commented: ‘Today, Grafoprint begins a new chapter as part of Prime Label Group, marking our transition from a local business to a European player. This step is both a challenge and an opportunity, recognizing our team's dedication and the trust of our investors. We are excited to leverage our expertise within a European network and look forward to a fruitful collaboration ahead.’ 

‘We have been consistently developing the Prime Label portfolio for years and entering new markets in the region is a natural step for us towards further growth. We believe that close cooperation with the Grafoprint team and knowledge sharing will allow us to fully exploit the potential of the Group, especially in Romania. We have an exciting time ahead of us – on the one hand, we will be expanding our Prime Label and Grafoprint offerings, strengthening the sales network, and creating solutions for customers that perfectly match their needs. On the other hand, we will continue to make acquisitions in line with the long-term vision for the development of Prime Label,’ said Michał Wojdyła, partner at Innova Capital, who leads the transaction.