AWA study shows growth for linerless labels in 2023

According to the latest report published by AWA Alexander Watson Associates, an international market intelligence and business insight company, linerless labels market grew by 2.7 percent in 2023. The company forecasts the market to grow at 9.3 percent between 2023 and 2026.

The report states that many laminate producers now view linerless labeling technologies as a real opportunity. They are gaining an increasing share of the pressure-sensitive label market and show promising growth in VIP and primary product pressure-sensitive labels.

AWA claims that over the last eight years, there has been a significant surge in interest in and growing usegy, driven by the of the technolo avoidance of waste/sustainability as well as cost and developments in application machinery. This trend clearly indicates the industry's direction and potential for growth.

According to the report, linerless labels have succeeded in several areas, showcasing their versatility and adaptability. These include prime label applications where intricate die-cut shapes are not needed, such as sleeves for fresh foods and meats and postage stamps, and for variable information labeling where high-speed dispensing is not required, in mobile printing, retail/weigh-scale labels and fast-food outlets.

Linerless labels are estimated to represent approximately 6 percent of the total current pressure-sensitive label market. Their market share is distributed as follows: 54 percent in North America, 39 percent in Europe and 7 percent in Asia.

This new study deep-dives into the linerless labeling market, providing industry information for the global and regional markets and a review of the latest technologies.