Avery Dennison launches AD RDX range

The new range is claimed to reduce the usage of oil, water, trees, energy and CO2 emissions.  

 

Rob Groen in ‘t Wout, marketing director paper and film solutions at Avery Dennison, said: ‘More than ever, there’s an increased demand for labeling solutions that work across multiple applications and segments in our industry – and not just for paper labels but also for film.   

 

‘This growing demand implies more waste and a higher carbon footprint. Our objective was to address this challenge and create a solution that rather than increase the environmental impact lowers it instead. With AD RDX, our expert team of materials engineers have created an incredibly high-performing range of cutting-edge paper and film products that significantly reduces the use of natural resources.’   

 

Using an environmental impact tool to calculate CO2 and water savings made using AD RDX products, reductions of at least 10 percent and 20 percent for paper and film products respectively can be expected for CO2 emissions and tree and water usage, the company said.   

 

Applications cover the food, beverage, home and personal care, transport, logistics, retail, office and pharmaceutical segments. The new range includes semi-gloss prime paper labels, direct thermal and thermal transfer variable information labels, squeezable and conformable films and rigid filmic labels.  

 

‘As part of our Avery Dennison flagship products and solutions portfolio Sustainable ADvantage, we are proud to offer an innovative solution that reduces the impact of label materials on the environment. AD RDX is one more way we’re helping to lower the carbon footprint in Europe and around the world,’ said Groen in ‘t Wout.