Xeikon automates variable data printing with VariOne

Xeikon’s VariOne has been developed and designed to add value and benefit brand owners, designers, illustrators, printers, converters, and consumers. VariOne can achieve a high level of variable imagery. 

‘Print is becoming more customized and valuable,’ said Jeroen Van Bauwel, director of product management with Xeikon. ‘With VariOne, Xeikon has taken a significant leap forward in its research and development and now offers completely new horizons for differentiation. With VariOne it is possible to create thousands of unique and individual clips from a base design. With our new integrated variable data solution built into Xeikon’s digital front-end, the possibilities for producing unique images are limitless on both our dry toner and inkjet presses. The Xeikon strategy is to extend the capabilities of its X-800 workflow even further and expand the range of possible applications.’

With Xeikon’s VariOne, personalized image creation can be fully automated within the printing process. The software functionality achieves random selections from zero to millions. 

This variable data application offers endless uses and endless variations. What sets this innovation apart is the immediacy of the process. VariOne can immediately process, format and print unique creative designs featuring variable patterns with random elements and the wide gamut of color combinations. 

Unique designs can be created on the fly and in minutes in a variety of unique patterns. Each design can be driven by the database or randomly created from bitmap or vector-based images, creating new and unusual designs in millions of shapes, styles and surreal effects. 

Brand owners will be able to utilize this technology in a variety of sectors with different applications for fashion magazines, retail catalogues, tourism marketing, promotional materials for football competitions or film festivals, as well as high-end label and packaging applications. 

‘Xeikon is taking mass customization to new levels with an explosion of creativity which will add value for everyone in the supply chain in a million ways. Xeikon’s VariOne has taken a complicated pre-press process and made it immediately fast and flexible,’ added Van Bauwel.

Demonstrations can be run by appointment and the new VariOne will be commercially available as an option for systems running X-800 version 7.00 or higher.