A&V appoints Michelle Garza as director of strategic accounts

Anderson & Vreeland (A&V), a manufacturer and distributor of flexographic printing supplies and equipment, has appointed Michelle Garza as director of strategic accounts for its North American operations.

With a career spanning over 30 years in the flexographic and letterpress industry, Garza brings expertise in photopolymer technologies, specializing in the metal-deco can industry and tag and label market segments. Her most recent role involved leading operations for a global distributor, overseeing key accounts and managing a talented team of 20 individuals.

‘I love connecting with customers, building strong relationships and crafting effective account strategies,’ said Garza. ‘People know me for my collaborative approach, honesty, integrity, and knack for handling complex challenges. Staying active in industry associations helps me keep a pulse on market trends, making me a better consultant for my clients. I'm really excited about this role because my values align with Anderson and Vreeland's commitment to the industry. I want to be part of a company that's making a real impact.’

Andy Gillis, vice president and general manager of A&V, commented: ‘Michelle's passion for nurturing success, cultivating relationships and drive to move projects forward while achieving operational excellence make Garza the ideal choice for this role.