Baldwin realigns Americas sales team

Burnett is now serving as Baldwin’s regional sales manager for the west-central region. He is responsible for driving sales growth with print and packaging customers in Iowa, Minnesota, Montana, Nebraska, North Dakota, South Dakota and Wyoming. His experience within the industry and the knowledge he gained from previously being a Baldwin customer at Cedar Graphics in Iowa uniquely position him to understand customers’ needs and share the value of Baldwin’s products. 

‘I am eager to build relationships with customers by articulating appropriate technology to enhance their throughput, efficiency and quality,’ said Burnett. ‘By understanding clients’ needs and improvement goals and partnering with them via Baldwin’s offerings, I will help them grow their businesses.’

In addition, Kobrak is now serving as regional sales manager for the West Coast region in Alaska, Arizona, California, Idaho, Nevada, Oregon, Utah, Washington and western Canada. Most recently, he was a sales representative for global film manufacturer Multi-Plastics.

‘I look forward to contributing to the success of the Baldwin team,’ commented Kobrak. ‘I’m excited to build on my existing relationships within the print and packaging industries and thrilled by the opportunity to serve new customers throughout my territory. I can’t wait to work with them and add value to their businesses by helping them exceed production goals via the Baldwin portfolio of products.’

Baldwin’s prior sales structure was built around its product lines. With the October 2021 realignment, the sales leaders for the Americas cover smaller regional geographies, and regional teams have access to the complete Baldwin portfolio of equipment, consumables and service products. 

In addition to having one regional point of contact, Baldwin customers benefit from an expert US-based service and support team, aftermarket, consumables and upgrade programs. 

‘Through the organizational changes we made in October, our team is able to spend more time with our customers, better understand their changing needs and share our solutions, as we help provide value across their entire production process,’ concluded Craig Black, vice president of sales for Americas at Baldwin Technology Company.