Darren Pickford re-joins Edale

Pickford is well regarded in the industry and comes as an apprentice-trained engineer who studied electrical and electronic engineering. His background spans over 30 years, where he has been involved in packaging machinery and has a broad knowledge of various applications, both end-user, and material manufacture.

‘After leaving Edale for a non-sales role, I didn’t realize that I would miss the day-to-day customer interaction so much,’ commented Pickford on his return to Edale. ‘Developing long-term relationships has been fundamental to how I have done business during my career, and this is an ethos shared throughout the Edale team. Once an opportunity came available for a return, then it was an easy decision to make. I am excited to reconnect with the Edale customer base and continuing to help the agent network in achieving long-term success within the packaging market.’

James Boughton, managing director of Edale, added: ‘The team and I are delighted to see the return of Darren to Edale. His knowledge of the industry and understanding of our customers’ needs will give a real boost to our sales effort this year, and we are looking forward to Darren picking up on all the excellent work that he had already started.

‘Darren has a strong relationship with our worldwide agents and distributors and will support our global plans. We have ambitious plans and exciting times ahead of us, and to have a trusted expert back in the fold of Edale will help us forge ahead.’