Oliver Jentschke joins Baldwin

Jentschke is a commercial leader, most recently working for ratioparts (part of Arrowhead Engineered Products), where he was sales director for Europe. Before that, he was sales director for Oerlikon and Rofin-Lasag. He also spent time as business development manager for Rotoflex/Mark Andy, where his sales team drove revenue growth and market expansion throughout Europe. Jentschke received an industrial engineering degree from the University of Cologne in Germany.

‘I am delighted that Oliver has joined Baldwin to partner with our team and develop our strategy for serving existing and new customers in the print market, driving toward customer connectivity and value, and further growing our business in Europe,’ said Peter Hultberg, chief commercial officer at Baldwin. 

‘I am very excited to be part of the Baldwin team and to be working in an industry that I have always enjoyed,’ commented Jentschke.

Baldwin recently realigned its sales teams to simplify customers’ access to its process-improvement, consumables, technologies, and optimize service for the printing and packaging industries. The company’s prior sales structure was built around its product lines. 

With the realignment, sales leaders cover smaller regional geographies, and regional teams have access to the complete Baldwin portfolio of equipment, consumables and service products. In addition to having one regional sales point of contact, Baldwin customers benefit from an expert service and support team and aftermarket, consumables and upgrade programs.