Coveris increases focus on paper-based packaging

‘The environmental aspect and the associated demands from customers played a central role in this decision. Thanks to the strong innovations we have made, paper has become much more versatile in its applications,’ commented Jakob A. Mosser, CEO of Coveris. ‘Thanks to many years of experience with this material and recent truly pioneering product developments, we have become the first port of call in the European market in this regard.

‘We have over 30 years of experience in the production of paper packaging and have expanded this business area through investments and acquisitions. All of this is the basis for the innovations we are launching in the paper sector, such as recyclable paper packaging with very good barrier properties against moisture or grease.’

The newly created Paper Business Unit - which already accounts for 30 percent of sales - does not represent a departure from flexible packaging materials and plastic-based films for Coveris. Coveris is convinced that it can offer highly functional and truly sustainable packaging based on plastic and paper. 

‘Of course, we will continue to set new standards in sustainable plastic packaging as well. For example, we recently launched a beverage shrink film that consists of over 80 percent recycled materials and developed fully recyclable flexible rice packaging for Aldi UK,’ added Mosser. ‘It's not about choosing between paper or plastic, it's about finding the best, most eco-efficient and best-performing packaging for the respective product - without any limitations in materials.’

Coveris has set itself a No Waste vision to avoid product waste, packaging waste, and operational waste. 

‘Our focus on recyclable and recycled packaging solutions made from a wide range of materials is the logical continuation of our waste prevention strategy. In addition to the innovations in paper-based solutions, we have many sustainable developments in films and flexible packaging - be it thinner materials, monomaterials, shelf life, use of recyclates, or better recyclability. We continuously invest in research and development to further expand our pioneering role in Europe and worldwide,’ concluded Mosser.