Südpack sets new standards communication

Throughout the ambitious relaunch project, the basic idea of the customer journey was the primary focus. The new online concept is based on a new page structure with an intuitive, simple user interface and content that is easy to reach. 

Navigation through the main pages and subpages is clear, logical, and self-explanatory. Special attention was paid to ensuring that all the sub-pages have clear descriptions so website visitors can be led directly to the desired content while also being animated to visit additional pages.

Südpack introduced simple product filters to find specific products for a wide variety of applications. Users can now filter by application or product group based on the packaging system or sustainability aspects. Moreover, it is also possible to search for films with specific features, such as whether they are resealable, peelable, or offer barrier functions.

‘In the digital world, attractively presenting your product and service portfolio is no longer enough. Content is the key to success, and added value for our customers is our goal,’ explained Valeska Haux, VP of strategic marketing at Südpack. ‘Which is why we have created a great deal of new content to engage visitors with our specialist knowledge and industrial expertise, our pioneering solutions, and also our passion for everything we do.’

While planning the new website, the company's focus was on its layout, harmonized design elements, clear structures, concise vital points, and visual accents to provide a better overview of product options. It also now features current press releases and exciting product and market developments.