Sappi adds to wet-strength label paper portfolio

Sappi Europe, a global manufacturer of specialty papers, is expanding its portfolio of wet-glue, wet-strength label papers with a linen embossed version of its Parade Label WS label paper. Produced at Sappi’s Gratkorn mill in Austria, the new Parade Label WS linen targets applications such as returnable beverage bottles. 

The paper’s launch at the beginning of October coincides with the completion of Sappi’s investment project at its Gratkorn site. Two years ago, in September 2022, Sappi announced the investment of tens of millions of euros in a technical infrastructure at the site. The project was aimed at ensuring production capacities of wet-strength, alkali-resistant label papers in the future and at establishing its position as a full-range supplier of label papers over the long term. 

Sappi’s Parade Label WS is a wet-strength and alkali-resistant label paper, now established on the market. With the company’s latest new product, Parade Label WS linen, Sappi continues with wet-glue label papers. This one-side, double-coated, wet-strength paper primarily targets wet-glue label applications. 

Linen embossing not only enhances the visual appearance, but also labeling performance due to improved separability of the labels and reduced static adhesion. The paper, available in 65, 68, 70, 75 and 80 g/m2, also ensures washability of the labels in the bottle preparation process for reuse. This works especially well with papers that have been metalized to create eye-catching labels.