Color-Logic brings embellishment software to IML market

Color-Logic has launched its Metallic Color System and Design Suite embellishment software for the in-mold label market. This software brings new creative possibilities to in-mold label applications and helps manufacturers and brands create visually impactful packaging.

Color-Logic technology enables in-mold label printers to achieve vibrant metallic colors and eye-catching effects, enhancing product visibility and building consumer engagement.

The Color-Logic expansion into the in-mold label space comes at a time when brands are increasingly looking to differentiate their packaging through premium, high-quality finishes that stand out on retail shelves.

The Metallic Color System provides a range of 924 metallic colors and unique special effects that can be applied to in-mold labeling designs. Brands can now incorporate metallic colors, blends and embellishment effects into their in-mold designs, offering a level of customization and high-end appeal that was previously impossible to achieve.

Color-Logic director of sales and marketing Mark Geeves said: ‘Our embellishment software complements the Color-Logic Metallic Color System, enabling graphic designers to easily add intricate effects, patterns, and gradient designs to their in-mold labels. These features open up new possibilities for branding, creating labels that not only attract attention but also communicate a sense of luxury, quality, and exclusivity. Whether for food, beverages, cosmetics, or household products, Color-Logic solutions allow brands to create packaging that resonates with consumers on an emotional level.

‘We see the in-mold label market as a natural extension of our expertise in metallic color printing. In-mold labeling offers a unique combination of durability and design flexibility, and our technology takes it to the next level. By integrating metallic colors and decorative embellishments into the in-mold label process, we are helping brands elevate their packaging and stand out in an increasingly competitive marketplace.’